Calvin Klein has introduced a new clothing take-back and recycling program-Re-Calvin- in the United States to simplify the clothing disposal process for its US customers and reduce textile waste.
Launched by the PVH Corp-owned brand, this complimentary initiative helps customers extend the life of pre-loved apparel, shoes, and accessories - from any brand - through donation. Calvin Klein partnered with Trove, a leader in branded resale and customer trade-in, and Debrand, a sortation and circular logistics expert, to power the new program.
Re-Calvin stands out for accepting nearly all apparel categories, including notoriously difficult-to-recycle items like intimates, such as bras, swimwear, and underwear. The take-back program ensures used items are recycled, downcycled, or responsibly disposed of, only using waste-to-energy processes when other options aren't viable.
The program makes circularity more accessible to the brand’s customers and delivers alternative uses for pre-loved items, says David Savman, Global Brand President, Calvin Klein. US customers can participate by visiting calvinklein.us/re-calvin to print a free shipping label and mail in their items. Once received, items are processed according to Calvin Klein’s standards and routed through the Reuse, Recycling/Downcycling and Responsible Disposal pathways:
The Re-Calvin program is powered by Trove’s new Take-back Plug-In, a technology solution that integrates directly into Calvin Klein’s existing US website. This plug-in enables the brand to manage item intake, routing, and transparency at scale while supporting the multi-brand, complex categories accepted by Re-Calvin.
Re-Calvin marks the first implementation of Trove’s new Take-back Plug-In program, notes Terry Boyle, CEO, Trove. With this launch, Calvin Klein shows how technology can make responsible choices simple for every customer, accepting items from any brand and across all categories, including intimates, to help keep more textiles in circulation.
Calvin Klein joins other major retailers like Carhartt, Michael Kors, and Patagonia in utilizing Trove's expertise for their resale and circularity initiatives.
