Global platform aiming to make fashion and textile business smarter, C.L.A.S.S. aims to participate in the Milan Fashion Week through two initiatives. The platform will collaborate with Lineapelle, Orietta Pelizzari and D-house by Dyloan to create ‘A New Point of Materials;’ a presentation about the real journey of selected innovative and responsible materials. The initiative will be enriched by talks and in-depth sessions hold at the Fashion Theater.

The first of these talks will be on responsible innovation. It will focus on how responsible innovation has become such a fundamental element for the new generation of successful business. The session will be moderated by Giusy Bettoni, Founder and CEO, C.L.A.S.S. The second session will focus on responsible finance. Speakers at this session will evaluate how new responsible finance strategies and tools are going to integrate and implement social, environment and governance (ESG) criterias inside fashion dynamics in order to improve new growth models.

The session on September 23, 2021 will focus on the role of retailers as the new fashion Sustainability Police. It will evaluate the most suitable terms in the retail, buyer and consumer language, and most trusted areas by consumers.

The White Milan session from September 23 to 26 will showcase the most powerful C.L.A.S.S. Smart Academy projects.