European fashion retailer C&A has launched its new European-made “Forever Denim” collection.

As per a Spin Off report, the new “Forever Denim” collection aims to offer a more sustainable denim collection that can appeal a variety of customers, and includes six different designs – three for men and three for women - available in various blue variants like, for instance, light, mid and dark tones.

The women’s selection is made up of two straight fits and a flared jeans shape, and the first release for men is characterized by straight and tapered versions.

The jeans in the collection are produced according to a carbon zero process using materials from across Europe, including GOTS or OCS certified bio cotton denim from Italian denim manufacturer Candiani Denim.

C&A FIT also aims to contribute to the creation of a more digital and sustainable textile production and supply chain, connecting elements of digitization and automation with more sustainable modes of production.