The German factory of C&A has launched its first jeans collection. Named Forever Denim, the “Made in Europe” collection features three jeans styles apiece for men and for women made with local organic cotton, Tencel and renewable energy. As per a Sourcing Journal report, the range consists of a women’s high-rise straight leg jean in light and dark wash variations, as well as a high-rise flare jean in a light wash. The men’s line features a straight leg jean in medium and dark washes and a tapered jean in a dark wash.

All styles retail for €59 ($65) and are available now in stores and online. Women’s denim is offered in European sizes 36-46, which equates to American sizes 6-16, while men’s denim is offered in waist sizes 30-40 and inseams 32-34.

The carbon-neutral factory opened in the fall of 2021 with automated processes throughout the jeans laundry and sewing stages of production. C&A worked with the Niederrhein University of Applied Sciences, the Textile Academy NRW (North Rhine-Westphalia), RWTH Aachen University and various startups to develop the facility and onboard 100 staff members. It aims to initially produce 400,000 jeans per year and eventually double its capacity to 800,000 jeans per year.

The FIT Lab within the factory allows for constant progress that has already resulted in the development of robotics process automation, an energy management system and new methods of recycling waste. Traditional sewing lines were also replaced with automated machinery that collaborates with workers for more efficient production.