Burberry plans to live video stream its Spring/Summer 2021 collection in collaboration with service provider Twitch. The brand will use Twitch’s unique Squad Stream function that will allow its hosts to stream the show together in one window. This will enable virtual guests to view the show from multiple perspectives. The collaboration with Twitch will allow the brand to engage with its community through curated content and experiences.
A global luxury brand, Burberry is headquartered in London and listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. Launched in 2011, Twitch is a global community that creates unique, live experiences through its interactions with millions of views. The community creates entertainment across a host of categories from casual gaming to world-class sports, sports, music and art streams.