Burberry has launched a new campaign for its TB Summer Monogram Collection, starring the iconic Naomi Campbell.

The campaign captures fuses the classicism of stills imagery with the modernity of CGI technology. Its imagery seamlessly morphs into a dream-like digital realm in the campaign video, created by visual artist Frederik Heyman, featuring a CGI embodiment of Naomi Campbell. Beautiful structures meld nature and machine, as suspended shell sculptures rise from crafted seaside environments. A futuristic, harmonious vision, connecting serenity and adventure – inspiring us to dream, discover, be bold and go beyond.

Riccardo Tisco, CEO designed the campaign alongwith his creative team including photographer Danko Steiner, stylist Catherine Baba, make-up artist Adam Fleischhauer and hair stylist Jawara, He also collaborated with visual artist Frederik Heyman to bring the campaign to life in a unique CGI world.

This year’s TB Summer Monogram collection features lightweight pieces for women including nylon trench coats, nylon bomber jackets and nylon hooded jackets with silk, silk-satin slip dresses and oversized shirts in cotton and silk, cotton hooded tops, cotton jersey vests and silk shorts, stretch- jersey bodysuits and leggings, swimsuits and triangle bikinis. For menswear, the collection includes nylon car coats and hooded jackets, cotton hoodies and oversized T-shirts, cotton piqué oversized polo shirts, short-sleeve silk shirts and shorts, and drawcord swim shorts and briefs.

An ode to the house’s founder, Thomas Burberry, the bold interlocking TB initials of the Monogram are refreshed with new summer-inspired colourways, including cobalt blue, deep royal blue and mid grey. The collection of lightweight pieces is printed with the Thomas Burberry Monogram.