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Brooks Brother becomes first brand to adopt AI-based retail program

Brooks Brothers has collaborated with ORS to introduce an end-to-end AI-based retail program. The US apparel brand aims at staying fresh and relevant in a constantly changing industry. The ORS Group is an enterprise software supplier. This makes Brooks Brothers the first fashion merchandiser across the world to fully integrate AI across its business chain.

The brand will use the platform’s algorithm and AI to get insights throughout its value chain which will help the label to enhance and modify decision making for the betterment of the business. The partnership will boost the retailer’s Buy Anything, Get it Anywhere (BAGA) platform that performs the fulfilment across its outlets in the US.

With the help of ORS, Brooks Brothers will be able to form an extremely sensitive and responsive digital supply chain to control stock in real-time and to modify work end-to-end. It is a disruptive solution for automated omnichannel fulfilment to help the label build a better customer experience and maximize sales opportunities.

The apparel retailer has also launched a cloud-based platform that offers a hassle-free omni channel shopping experience. Brooks Brothers currently operates 280 stores in the US and over 700 worldwide, featuring high-end, classic family fashion, well-suited to both men and women.