The United Arab Emirates is among the target markets for the next two years for Texbrasil. Texbrasil is a program created by the textile and fashion industry of Brazil. Texbrasil’s initiatives involve training and development, information, deal-making, image-building and customization.

The project helps companies from the whole textile chain to become more competitive in the global market and promotes actions to boost exports. From June 2017 to June 2019, the priority markets selected for the program’s companies are Argentina, Chile, Colombia, United States, Mexico, Peru and Portugal. The markets selected as secondary are Germany, UAE, France, Japan, Paraguay and United Kingdom.

Priority countries are those where there is a need for a more strategic action by the program, such as market opening and the defense by the sector against tariff or technical barriers. Secondary markets are those that work as a gateway to a bigger market.

Texbrasil has decided to keep the UAE as a gateway to the Gulf countries and Lebanon. These markets will be monitored and invited to buyer and image projects by Texbrasil. Buyer projects are those in which importers travel to Brazil for business matchmaking with Brazilian companies. Image projects invite foreign journalists to get to know up close the textile and apparel local production.