Brama Group, which specializes in the distribution of American contemporary labels, will begin to distribute the Paige brand in Europe and the Middle East starting from the fall 2021 sales campaign.

Brama Group will partner directly with the brand’s U.K. team and London-based showroom as they look to expand the men’s and women’s distribution throughout continental Europe and The Middle East. It is European distributor of apparel labels including Equipment; Current/Elliott; Frame; Mother; Norma Kamali; Boyish; 360 Cashmere; SPRWMN; Mantero 1902; Re/Done; The Great; GiadaBenincasa; Electric & Rose, and Michael Stars.

Founded in Los Angeles in 2004, Paige’s collections include denim and leather pieces, blouses, outerwear, sweaters, T-shirts and shoes, which were launched two years ago. Paige’s signature whipstitch — nine stitched bars that adorn the back pocket of every pair of jeans — represents nine lives, “a reminder to always grow, reinvent yourself and evolve for the better,” Adams-Geller said.

Paige men’s and women’s collections are available at the brand’s boutiques in Los Angeles, San Francisco, New York, Texas, Miami and Scottsdale. The label is also available in stores in more than 80 countries worldwide.