Borre Hegbom has been appointed as the Senior Vice President, Global Head, Helly Hansen by Kontoor Brands
Hegbom will be responsible for executing the strategic plan designed to accelerate growth across the entire Helly Hansen business, globally leading both the Sport and Workwear categories. He joins Kontoor Brands' Executive Leadership Team and will report directly to Scott Baxter, President, CEO, and Chairman of the Board of Directors.
Hegbom brings more than two decades of experience with Helly Hansen, most recently serving as Managing Director, Sport. During his tenure, he was credited with leading significant growth in the Sport category and helping establish Helly Hansen as a rising force in the outdoor and performance apparel market.
Baxter added, with Kontoor's global platforms and capabilities supporting the brand, there are ‘significant opportunities ahead - from US market expansion and unlocking new distribution channels to product innovation and category expansion. He looks forward to partnering with Hegbom to capitalize on the brand's strong momentum to accelerate growth and deliver long-term value for shareholders.
Kontoor Brands, Inc. is a purpose-led organization that manages a portfolio of iconic lifestyle, outdoor, and workwear brands: Wrangler, Lee, and Helly Hansen.
