British e-commerce fashion firm Boohoo has urged the US court to drop a $100 million lawsuit that accuses it of offering fake discounts to shoppers. According to an Apparel Resources report, the lawsuit alleges Boohoo of adopting deceptive pricing by running fake sales and promotions to attract more shoppers.
The last few months have been controversial for Boohoo. It was initially accused of violating workers’ rights by Leicester garment factories which led it to suspending all business activities with some of its non-compliant suppliers. The owner of Nasty Gal and PrettyLittleThing, Boohoo has prepared a series of legal arguments that also include the exclusion of customers outside California.
The UK-based online fashion retailer was founded in 2006. It had sales of £856.9m in 2019. It specializes in its own brand fashion clothing, with over 36,000 products.
