Birla Cellulose has achieved the prestigious Dark Green Shirt status for their efforts in conserving ancient and endangered forests and implementing circular business models. Partnering with TextileGenesis, Birla Cellulose aims to scale its circular business model and provide end-to-end traceability through its blockchain-based GreenTrack platform. Already onboarded by 90+ brands and 1500+ value chain partners, the platform tracks over 56,000 metric tons of fibre globally.
Driving Sustainable Fashion Through Traceability
The collaboration aligns with the industry's increasing focus on sustainability, with top fashion brands committing to 100% sustainable and traceable fibers. TextileGenesis supply chain traceability platform, powered by Fibercoins traceability technology, delivers transparency solutions and empowers consumers.
This partnership strengthens Birla Cellulose's sustainable credentials and enhances brand-consumer connections. By prioritizing transparency and traceability, Birla Cellulose and TextileGenesis drive positive change in the fashion industry while meeting the demand for comprehensive visibility across the value chain.
