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Birkenstock opens first mono-brand retail outlet in Bengaluru

  

German footwear and lifestyle brand Birkenstock has opened its first mono-brand retail outlet in Bengaluru.

As per Fashion Network, the store measures 170 square metres and is spread over two floors, housing over 320 models from Birkenstock’s classic and seasonal collections.

The launch of the Bengaluru store is a stepping stone to strengthen the brand’s presence across India and continue with its growth plan for the year ahead. Birkenstock has recently launched stores in Delhi, Hyderabad, Chennai and Mumbai. The brand plans to continue expanding across India’s metros to strengthen its brick-and-mortar presence in the country.

Birkenstock, which has a history dating back to 1774, uses sustainable core materials for its footwear including natural cork, natural latex milk, and jute. Birkenstock’s Bengaluru store launched with a display dedicated to orthopaedic footwear as well as a display for its vegan collection.

 
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