Home-grown fashion brand Beyoung is logging Rs 3 crore revenue per month from its diverse product range. The brand caters to the latest fashion trends in T-shirts, mobile accessories, and other USPs like couple tees, custom products, and not forgetting the Plus Size apparels which have swept the mass market with an ace at a pocket-friendly price.

Beyoung is a self-funded startup launched with a capital investment of Rs.1 lakh. During the initial days, the brand created its unique presence on the social media platform with a massive brand launch. Further, the quirky t-shirt designs like Peeping Panda and Believe were the bestselling along with the plus size tees that grabbed the eyes of all age-groups. This has led to acquiring approximately 10 Million users till date. As Beyoung claimed, they are observing 2X growth in the customers every month.

Recently, in 2020 like every other brand Beyoung has also faced delivery issues as the shipping partners were not working at full force that led to slow down Beyoung’s shipments. Simultaneously, they noticed a reduction on the average basket size from Rs 750 to Rs 500 and orders from 40,000 to 20,000. However, amidst lockdown, Beyoung planned to come back with a headstart by launching several campaigns and safety essentials. No layoffs were recorded during and post lockdown. Shivam Soni confirms the exponential growth in the basket size and number of orders. Also, expecting the 3X growth in the consecutive 3 months.