Since launching the innovation platform Fashion FWD Lab by the end of 2020, Bestseller’s innovation team has been working with its investment arm Invest FWD to identify right investment opportunities in sustainable fashion. Bestseller has made investments in innovators Circular Systems, Nature Coatings and Evmu. These investments will enable the company to combine access to capital with a brand perspective that will accelerate positive outcomes for innovators and the broader industry on the most critical sustainability issues,

All the three innovators, Circular Systems, Nature Coatings and Evrnu have shown great promise, addressing different aspects from sustainable feedstock to sustainable processes. Fashion FWD Lab has been working with these innovators for some time to ensure that they are the right investments with the necessary potential. These investments demonstrate Bestseller’s willingness to move backwards in its value chain and invest at the fiber level.