Benetton has launched ‘Power Her Choices’, a partnership campaign with the United Nations Population Fund to protect women from unintended pregnancies. The Italian company aims to deliver the message that all women and girls have the right to decide freely whether and when to have children.
Organised by the government of United Kingdom, together with UNFPA and the Bill & Melinda Gates Foundation, the London Summit on Family Planning brings together governments, institutions and stakeholders to move towards enabling 120 million additional women to gain access to modern contraception by 2020.
Benetton has been involved in human rights and philanthropy and launching campaigns focused on diversity and joining Greenpeace’s 2020 Detox program with H&M in 2016. The new ‘Power Her Choices’ campaign is intended to raise the bar on awareness about family planning and gain additional partners and signatories to their global commitment.
