Following the military coup in Myanmar, Benetton Group has temporarily halted its distribution activities in the country for all new orders until peace and democracy are restored. Over the years, Benetton Group has become synonymous with inclusive and thought provoking advertisements portraying people of all backgrounds. The company’s latest move follows a statement issued last week by a dozen fashion trade and labor organizations, including the American Apparel & Footwear Association, the Ethical Trading Initiative, the Fair Labor Association and Social Accountability International, which called for quick and peaceful restoration of Myanmar’s legitimate civilian government.
The military coup on February 1 stirred civil unrest and protests across the country in support of Suu Kyi, who has been charged with violating import restrictions and contravening a natural disaster law, among other allegations. The civilian leader was denied legal representation. The country’s police and military forces have responded to the protests with at times lethal violence.












