A leading Italian multinational group and a fashion retailer, The Benetton Group has adopted the unified commerce and in-store POS solutions offered by Cegid - a leading French company in cloud management solutions for the retail industry.
As per Apparel Resources, the retailer will use these solutions to support its United Colors of Benetton brands, Undercolors of Benetton and Sisley, in their development,
The collaboration between the two companies began in 2019 with four pilot stores and increased to 29 stores in 2020.
After successfully completing these projects, the Benetton Group has now decided to adopt and deploy Cegid’s solution for its entire network across 1,358 stores located in 23 countries.
The project will digitize the Group’s stores, equip sales staff with efficient tools and enable customers an effortless and state-of-the-art omnichannel in-store shopping experience using cloud platform of Cegid that’s dedicated to unified commerce and points of sale.
