For the very first time Bemberg™ by Asahi Kasei will participate in the White Sustainable Milano, the first fashion trade show entirely dedicated to the research and focus on new materials and technologies able to lead to a real ecological transition, developed in collaboration with GiusyBettoni, CEO and founder CLASS, and Marco Poli, Founder of The Style Lift. Its aim is to meet the downstream part of the supply chain, the one attending fashion weeks, in order to share with them how intriguing, fascinating and valuable the world of responsible, innovative textiles can be.

This year, Bemberg™ celebrates nine decades of commitment to deliver true timeless beauty, style and touch thanks to its responsible innovation heritage and soul. It willre launch a new gender aesthetics that speaks about contemporary values of transparency, inclusivity and sustainability. The new claim “Crafted Elegance” perfectly embodies Bemberg’s values of preciousness, uniqueness, quality and refined aesthetic blended with innovation and responsible values.