Bemberg™ by Asahi Kasei has launched Jamé, the first-ever fluid-wear collection inspired by the ancient Pay-Jamé: a piece of clothing worn for fluid wellbeing 24/7 regardless of the activity, or the location, or duration time it is needed for.

The collection is designed and made in Italy, digitally printed and created to deliver wellness, style, and 24/7 comfort. Its fabric of choice is Bemberg™, a very unique textile that gives Jamé the highest contemporary qualities: Jamé garments are cool in summer, warm in winter, perfect all year round, fashionable, trendy and versatile. The ideal companion for everyday activities, Jamé is perfect for both indoors and outdoors, the perfect outfit for every occasion, day or night.

Each piece of Jamé clothing is 100 per cent recyclable and manufactured following a very contemporary and responsible made-to-order business model. Its latest and greatest digital print technology helps avoid waste and over-production.

The original Jamé concept was created about a year ago by PatriziaMarforio and NiccolòZucchiFrua, who - among other things - are design and material experts with an extensive background in the field of top-end home decoration. MrZucchiFrua is also the curator of “The Zucchi Collection of Antique Handblocks Museum”.

As a pre-consumer material obtained from the manufacturing process of cotton seeds oil that is converted into fiber through a traceable and transparent closed loop process, Bemberg™ DNA is deeply based on a circular economy approach.

Bemberg™ is gentle on the skin, with amazing touch and exceptional moisture management properties: it quickly absorbs and releases moisture through very small waterways, keeping the wearer cool, fresh, and comfortable at any time of the year.