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Thursday, 24 February 2022 15:15

Barcelona Bridal Fashion Week to host 20 shows

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The Barcelona Bridal Fashion Week will host over 20 shows featuring over 300 brands from April 20-23, 2022. The trade show will be from April 22-24 at Palaces 1 and 2 of the Montjuic exhibition centre. The event will be organized by Fira de Barcelona and the Departament d'Empresa i Treball de la Generalitat de Catalunya,

The event will present established Spanish brands such as Jesus Peiro, the Pronovias Group, Rosa Clará, Yolancris, Sophie et Voilà, Marco & Maria, Sonia Perfia, Carla Ruiz, Ramón Sanjurjo, Inuñez, Novia d'Art and Tot-hom. It will also for the first time host Lebanese brand Zuhair Murad’s designs alongwith those of American brands Demetrios, Justin Alexander, Enzoani, Randy Fenoli, Allure and Amsale. Italian brands Nicole Milano, Peter Langner, Andrea Sedici, Elisabetta Polignano, Poesie Sposa, Simone Marulli, Valentini, Amelia Casablanca, Bellantuono, and Maison Signore will also participate in the event. Its other international participating brands will include brands include Ukrainian Milla Nova, Madi Lane from Australia, Korean Vestal, Julie Vino from Israel, the French Cymbeline, Daalarna from Hungary and Romanian Otilia Brailoiu.

The show will focus on the evolution of bridal fashion and present a season full of novelties and creativity, says Estermaria Laruccia, Event Director. It aims to evolve with the changing norms and customs in the market and promote sustainability throughout the product value chain. It also aims to accept diversity as an invaluable source of wealth, she adds.

Besides the physical event, BBFW will also launch a digital platform until the end of July. The online space will be divided into two sections with one section dedicated to participating brands and experts and the other to general public. The event is the first to be organized since the Barcelona Bridal Fashion Week 2021, held in collaboration with the Save The Children foundation last October.