The Council of Fashion Designers of America and Vogue have now successfully raised over $4 million in relief funding through A Common Thread, the initiative put together by the partners to support members of the American fashion community impacted by the Covid-19 pandemic. Over 800 applicants have submitted to receive aid from A Common Thread since applications opened on April 8, according to multiple reports. No individual grant will exceed $100,000.

First announced on March 24, contributors to the fund have included PVH Corp with a donation of $50,000; Ralph Lauren who donated $1 million; and Gucci parent company Kering. In addition, the Elaine Gold Launch Pad program, a program created in partnership with the Accessories Council and the CFDA to support companies between zero and three years of age, made a $250,000 donation to A Common Thread, and pledged an additional match of up to $250,000 in donations,.

According to reports, the committee hopes to have the first payments made by May. Globally, The CFDA and Vogue's effort to support its native fashion community have been shared by similar initiatives like the British Fashion Council’s BFC Foundation Fashion Fund for the Covid Crisis and the Camera della Moda fund in Milan

As per Team Apparel Resource, Vietnam may soon emerge as the largest apparel exporter to the USA once COVID-19 subsides. After analysing the apparel trade trend in the first two months of 2020 and forecasting for rest of the year. In January-February 2020, Vietnam exported apparels worth $2.38 billion to the US, marking 3.50 per cent growth. This accounted for 18.80 per cent of total apparel imports by the US.

Vietnam’s share in the US apparel market was 16.17 per cent in the corresponding period of 2019 and this indicates the share has significantly surged in 2020. On the other hand, China, the largest apparel exporter to the US, shipped apparels worth $2.69 billion with a drastic fall of 40.66 per cent. China accounted for 21.25 per cent of total apparel imported by USA in the first 2 months of 2020.

China’s share has reduced massively as it was 31.92 per cent in the same period a year earlier. COVID-19 outspread has caused a major setback for the Chinese shipment coupled with trade war which is collectively deciding the business remapping now. Adding to this, according to various reports, buyers are moving away from China and finding alternative destinations to place orders.

Not just buyers, a great number of US firms located in China have also decided to leave the country. The survey conducted by QIMA recently, about 80 per cent of the US companies will leave China.

Data analytics firm GlobalData reveals, the UK fashion sector is set to be among the worst hit industries by the coronavirus with clothing and footwear spend predicted to plummet this year, falling 26.1 per cent, or £14 billion. Analyst Chloe Collins said the lockdown will hit physical shops particularly hard. As the government has extended the UK lockdown for at least three more weeks, offline clothing & footwear sales in 2020 are likely to further contract, falling 33.6 per cent on the year, as the demand for fashion is increasingly decimated.

GlobalData also expects footfall to remain low even when stores reopen as consumers will be cautious about visiting crowded areas, and prioritize catching up with family and friends that they have been unable to see during lockdown. Consumers will also prefer to spend time outside enjoying the summer weather rather than browsing retail stores, and will focus spend on experiences over fashion items.

Online sales are predicted to decline by 7.9 per cent in 2020, even though online retail is the only option to access many product categories.

H&M has collaborated with UK-based illustrator and pattern designer Emma Jayne for a kid’s wear collection with designs featuring colourful wildlife prints. The H&M pieces feature vibrant and playful portrayals of lively wildlife for the summer season. The gouache illustrations capture the different characteristics of animals and greenery in a fun and quirky way and are printed onto a range of children’s daywear, swimwear, accessories and shoes.

Included are snappy scenes to allover prints, [with] tropical birds, tigers and marine life, along with palm trees, fantastic blooms and underwater foliage,on a range of T-shirts, tanks, shorts, dresses, jumpsuits and swimwear.

The pieces are made from woven viscose and cotton sourced hrough the Better Cotton Initiative. The colors used include bright green, turquoise and sunset shades such as coral and yellow, soft black, white and a touch of metallics.

Melbourne, Australia based HealthGuard Corporation, claims its HealthGuard AMIC/PLB textile finish has been independently tested to be 99.9 per cent effective against killing spores of Corona Virus (H1N1), SARS and Influenza Virus when applied correctly to fibres and fabrics.

HealthGuard AMIC/PLB has been independently tested to be durable up to 50 wash cycles whilst retaining efficacy. It can be applied to all bedding, mattresses and pillow fillings, to be used on cruise ships, aeroplanes, trains, public transport seating, all hotel soft furnishings, public institutions and aged care facilities.

HealthGuard PLB is Oeko-Tex Active Chemical Products (ACP) listed. The company’s products are manufactured in Melbourne at its Australian Government approved licenced manufacturing plant. Its state of the arts facility provides for 100 tons of capacity per day, coupled with a masterbatch enterprise manufacturing facility.

HealthGuard Corporation was founded in 1990 specifically as a research and development arm of Global Specialty Chemicals.

After being hit by the COVID-19 pandemic, Gucci has announced plans to reopen its Italian facility to start working on prototyping of new merchandise. They have established a deal with Italian health officials to constantly monitor safety measures for all workers that will be working at the facility.

Italian government is yet to announce plans to end the lockdown; however many suspect that the peak period of the pandemic has passed and the spread of the virus will come to a decline in the coming months.

Gucci was one of the first companies to start manufacturing protective equipment for Italian health authorities and continues to manufacture them while working on employing only 10 per cent of workers at the manufacturing units.

Some of the safety measures that Gucci has agreed to abide by are shorter shifts, constant checking of employee temperatures and allotment of a company car to every employee if they don’t have one.

Many US businesses grappling with the economic fallout from the pandemic have tapped government funds as part of a $2.3 trillion stimulus program. But most retailers have not been eligible for aid. Lord &Taylor plans to file for bankruptcy protection after it was forced to temporarily shut all of its 38 U.S. department stores in the wake of the coronavirus outbreak, people familiar with the matter said on Monday.

Fashion rental service start-up Le Tote acquired Lord & Taylor last year from Saks Fifth Avenue owner Hudson's Bay Company for $100 million. Hudson's Bay kept ownership of some of Lord &Taylor's real estate and assumed responsibility for its rent payments, amounting to tens of millions of dollars a year.

Le Tote also owes Hudson's Bay C$33.2 million stemming from a promissory note from the deal. Le Tote acquired Lord & Taylor to expand beyond e-commerce into brick-and-mortar stores. It acquired Lord & Taylor's operations, including its merchandise inventory, online business and most of its employees. Similarly, Neiman Marcus Group plans to file for bankruptcy as soon as this week, while J.C. Penney Company Inc is also considering a similar move.

AEPC has urged the government to pay wages of workers engaged in the apparel exporting industry for the months of April and May to bail out the sector amid the coronavirus crisis. The council also informed Prime Minister Narendra Modi that the industry has cleared all wages for March dutifully. According to the council, the government can pay wages from the funds available in the Atal Bimit Vyakti Kalyan Yojana (ABVKY) Scheme, which has reportedly huge reserves of about Rs 91,000 crore, as contributed by employees and employers.

The council stated that the apparel exporting industry, a major employer, has been very badly impacted due to COVID-19 as principal export markets of the US and Europe are under lockdown since the past several weeks. The sector urgently needs a big stimulus package from the government, he said.

Apparel products exported to the fashion retailers of the world have a shelf life of two-four weeks only and thereafter they sell at deep discounts, as per the industry body.

Sustainability is a multi-step process, which requires technological advances, modification to processes as well as changes in the raw materials. Although, the word is sometimes treated like a fad, sustainability is actually a long-term process, and the journey to being fully sustainable can take years for brands.

With the negative impact on environment creating a global crisis, the fashion industry is taking several steps towards achieving sustainability. Nelson Jaffery, Head of Design, Liva recommends opting for sustainable cellulose based fabrics like viscose and modal, since these fabrics offer greater fluidity and sheen. Jaffery points out, sustainable fashion is often associated with boxy and rough textures and low style quotient, however, these fabrics ensure great drape and rank high on fashion quotient. Of late, many designers have collaborated and used these fabrics in their collections like Gabriella Demetraides, Gavin Miguel to name a few.

A multi-step process

Sustainability is a multi-step process, which requires technological advances, modification to processes as well as changes in the raw materials. Although, the word is sometimes treated like a fad, sustainability is actually a long-term process, and the journey to being fully sustainable can take years for brands.

One important side effects of the fashion industry is water pollution. Therefore, it is important to treat water from the chemicals and dyes used for manufacturing fabrics before releasing it in the environment. Also, with technological changes and modifications in the processes, brands can reduce their water consumption.

Denim industry’s sustainable initiatives

Denim is one of the most water intensive industries and home-grown brands in India like Spykar Lifestyles are taking initiatives to make the supply chain and production processes more sustainable. The brand also strives to lower the consumption of natural resources like fuel for energy and water. The chemicals used are bio-degradable and non-hazardous. Spykar’s denims are produced in a government approved facility. All denim that Spykar rolls out are made using environmentally responsible processes right from recycled cotton, washes that require less water to technologically advance dry processes such as laser techniques. The brand uses solar power and relies heavily on latest technology like laser machines, ozone wash technology and cloud wash that has aided the brand to lower the material to liquid ratio considerably. In fact, Spykar is among the few brands that refrain from using pumice stone while washing, to not disturb the depleting pumice belt. The brand also has a fully functional water treatment plant which ensures no polluted water is released into any natural water source. The water is re-treated/purified and re-used for washing.

This World Earth Day, brands should pledge to be more conscious, more sustainable and more responsible towards the environment.

In the world of the fashion sector which, as highlighted by the Camera della Moda, represents the second industry in the country, the Milan fashion week was one of the first events to suffer the consequences of the pandemic, followed by other events in Italy and abroad. The failure to meet supply and demand in the fashion sector closely affects both large brands and small artisan workshops, severely testing Italian excellence.

To remedy this problem Bsamply, a startup founded in 2017, has created an innovative platform that allows you to participate in real online fairs, offering a 360 ° experience. Bsamply tradeshow project is much more than a market place or a simple viewing room, but a useful tool that allows suppliers with their sales network and buyers to exchange questions, answers and offers in real time via chat, show the products of the own digital stand and their specifications (composition, color ...), choose to show some products publicly to all users or privately to their customers, sample, start negotiations, conclude orders and even carry out transactions.

Not only for those canceled, the platform can also prove fundamental for the fairs that will take place regularly once the emergency has ended, acting as a bridge between those who managed to participate with their own physical stand and those who were unable to move, integrating online and offline. There are several advantages that it guarantees, including a drastic reduction in costs for travel, freight transport and stand construction. BSAMPLY offers two packages to its customers: a basic one that allows you to upload 500 articles and access from a single account and a standard one that includes technical support, uploading 1000 products and access from multiple accounts.