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Wednesday, 22 April 2020 10:38

Lee announces global sustainability goals

Apparel brand Lee has announced its first-ever global sustainability goals. Established under Lee’s recently launched global sustainability platform, the company’s new goals focus on pursuing more sustainable solutions for apparel development and production. Lee’s four global sustainability include powering 100 per cent of all owned and operated facilities with renewable energy by 2025; utilizing more than 50 per cent sustainable synthetics by 2025; sourcing 100 per cent sustainably grown or recycled cotton by 2025 and increasing Indigood dyed products every year through 2025

These global goals are put into place to reduce the company’s environmental and social impacts. They also build on Lee’s latest sustainably focused product launches and partnerships Lee isn’t the only apparel company looking towards a sustainable future of manufacturing. In July 2019, competitor Levi Struss Co signed a $2.3 million cooperation agreement with the International Finance Corporation (IFC), a member of the World Bank Group. The deal is expected to help the denim maker meet its goals for reducing greenhouse gas emissions and water use in its supply chain.

By 2025, Levi Strauss is committed to achieving a 90 per cent reduction in greenhouse gas emissions in their owned-and-operated facilities, 100 per cent renewable energy in their owned-and-operated facilities, and a 40 per cent reduction in greenhouse gas emissions across their whole global supply chain.

Gap Inc plans to issue new bonds backed by assets including real estate as one financing option to get it through the coronavirus pandemic. The San Francisco-based retailer had about $1.2 billion of long-term debt, not including liabilities from its leases, as of year-end.

Gap has almost 4,000 locations in 42 countries, of which 3,345 were company-operated, according to its latest quarterly results. Its brands include Gap, Banana Republic, Old Navy, Athleta, Intermix, Hill City and children’s clothing chain Janie and Jack. The company’s shares declined about 56 per cent this year, giving it a market value of $2.9 billion.

The brand continues to sell through its online business, which generated more than $4 billion in net sales in fiscal 2019, according to its website. It also announced a series of proactive financial measures to counter expected losses from the closures and strengthen its balance sheet, including the deferral of its April dividend payment. The retailer also drew down completely on its $500 million revolving credit facility. The retailer values its non-retail real estate assets at more than US$1.4 billion, and is in talks with its bank lenders about obtaining asset-based loans.

C.L.A.S.S. is set to host Smart Voices, a virtual program of talks bringing together innovators, thinkers, artists, institutional bodies, companies, and athletes, from April 20-29, 2020, on the occasion of Earth Day and Fashion Revolution Week. C.L.A.S.S. is the eco-platform that brings forward new sustainable values in the fashion and textile business.

As always, during the Fashion Revolution Week, C.L.A.S.S. joins the virtual flash mob and shares the encouraging messages and images from its partners, friends and fans who respond to Fashion Revolution’s global call #WhoMadeMyClothes C.L.A.S.S. engages in video conversations either on its Instagram page (@classecohub, Instagram TV) either on different video chat platforms, the company said in a press release.

During the week, The Smart Source - C.L.A.S.S.’ inspirational materials’ bank and samples’ eshop – will offer special promotions. Designers, students and professionals can discover, order, and test the ultimate innovations. Olivini leads the first of two talks highlighting cutting-edge smart ingredients for fashion. He will present some of the smartest materials on the market to sustainable platform VIC, Very Important Choice, which empowers circular economy by allowing responsible consumers to rent sanitised sustainable clothes.

A relatively early adopter of environmentally sound practices, Burberry has launched ReBurberry Edit, a selection of 26 styles from its spring 2020 collection made from sustainable materials. It includes a range of capes, parkas, trench coats, eyewear, and accessories created from scraps, industrial plastics, and other recycled materials or natural fibers. The line also features pistachio-colored tags informing consumers that items are environmentally up to snuff and are constructed in facilities that compensate workers fairly.

Nowadays, the masses are better informed of the adverse effects that fashion has on the environment. This is why they are looking for transparency in the way items are produced and assembled. And with initiatives like ReBurberry Edit, Burberry is checking all the boxes, giving shoppers more incentive to not only invest in its collections but into buying sustainable products in general.

Bangladesh will sue factory owners that do not pay their staff during the lockdown, with thousands of garment workers struggling after factories shut without paying March wages. Workers have taken to the streets to demand they be paid, defying a mass lockdown that has seen thousands of factories shut as orders from Western retailers dry up.

The government has said at least 350 factory owners have not yet paid March wages, with more than 150,000 workers affected, though labor leaders say the true figure is much higher. Labor ministry official Shibnath Roy said businesses that did not pay staff would not receive any money from a $588 million rescue package that Bangladesh announced last month for its crucial export sector.

The head of the Bangladesh Garment Manufacturers and Exporters Association Rubana Huq said 98 of the 2,274 factories it represents had yet to pay workers. Millions of households in Bangladesh depend upon the garment sector, which has been hit hard by the cancellation of more than $3 billion-worth of orders as shops around the world shut down.

The International Labor Organization has urged governments to extend social protection to the industry and is advising on measures to promote employment retention, short-time work, paid leave and other subsidies. ILO recently stated that the coronavirus is triggering massive losses in output and jobs, with textiles and apparel particularly hard-hit. In Bangladesh, order cancellations have led to lost revenue of about $3 billion, affecting some 2.17 million workers.

ILO said in Bangladesh it is estimated that less than 20 per cent of firms are able to continue paying staff wages for more than 30 days under these circumstances. Similarly, in Vietnam, another major apparel exporting nation, the ILO estimated 440,000 to 880,000 workers could face reduced hours or unemployment.”

Alette van Leur, ILO director for sectoral policies says ILO member states are taking unprecedented measures to protect frontline workers and to lessen the impact on businesses, livelihoods and the most vulnerable. Indeed, Casper Edmonds, ILO director for manufacturing, told WWD that in a recent virtual meeting with Guy Ryder, ILO director-general, representatives from the International Apparel Federation, an employer’s umbrella grouping, called for solidarity across the global supply chain.

The ILO analysis notes that some major buyers have committed to paying for all orders already in production or completed. In Bangladesh, for example, H&M, Inditex, Kiabi, (with deferred payments) and Target and VF have committed to payment. But it added, many other major buyers have still not done so.

UBS retail analyst Michael Lasser predicts online retail penetration to hit 25 per cent by 2025, up from 15 per cent in 2019. By his calculations, this will result in closure of around 10,000 stores across the globe. Retailers with scale, such as Costco, The Home Depot, Lowe’s, Ross, Target, TJX, and Walmart, to name a few, will emerge winners in this scenario, capable of leveraging their resources and scale to survive tumult and upheaval.

Though store closure will vary by sector, apparel retail will be the biggest loser, with 24,000 doors expected to disappear from malls and main streets. Consumer electronics will lose 12,500 doors, while home furnishings will close 11,300 stores. Grocery retailers are predicted to close 11,000 locations. And as those doors close, Lasser expects enclosed malls will be under pressure as well.

Amazon’s dominant growth has ratcheted up pressure on the retail sector, especially for store-based brands. The online titan, Lasser says operated roughly 190 million square feet of U.S. fulfillment space in 2019, a meteoric rise from 12 million in 2009.

On the department store front, Lasser expects the channel to see more store closures ahead as store productivity has now plunged below peak levels from the second quarter of 2005 when sales per store averaged $18.6 million versus $10 million today.

Consolidated revenue of Kering in the first quarter of 2020:declined by 15.4 per cent on a comparable basis. The brand witnessed a quarter marked by strong disparities, with: o an exceptionally good start to the year in January, before the epidemic began to spread; o a contrasting month of February, reflecting store closures in Asia-Pacific; o a sharply deteriorating situation in March, due to the gradual closure of stores across Europe and the United States, the halt in tourism, and the partial closure of our production and logistics facilities towards the end of the quarter.

Revenue from the directly operated stores of the Luxury Houses retreated 19.5 per cent on a comparable basis, and was particularly affected by the significant slowdown in Asia-Pacific, followed by Europe later in the quarter.

During March, Kering began to see encouraging signs in Mainland China with the reopening of most of its stores. Sharp 21.1 per cent rise in e-commerce for all our Houses in the quarter. Comparable sales generated through the wholesale network declined by 6.8 per cent.

Manufacturers are turning to technology solutions such as the internet of things, 3D printing, robotics, data analysis and cloud computing as they onshore or nearshore production, with the end goal of creating more flexibility across their supply chains. These technologies will help companies to cut losses and inefficiencies that result from counterfeiting and parallel trade, adapt to shifts in demand or conditions and, produce more sustainably by improving reuse, resale and recycling rates for products and their components.

COVID 19 Digitization regionalization to create globally connectedThe coronavirus crisis has exposed a shocking lack of resilience across global supply chains as producers of critically needed healthcare equipment and personal protective garments to CPGs and apparel have been unable to respond quickly and adequately to the disruption caused by the global pandemic. The pandemic has also made brands realize their dependence on components besides exposing their inability to identify inventories of urgently needed emergency goods.

Lack of visibility makes brands vulnerable

Even manufacturers with detailed digital maps of their supply chains down to the lowest tiers were unable to procure needed components and ingredients. Others scrambled to create one in the midst of the outbreak. Without complete visibility into all tiers of their supply chains, companies have not been able to move with agility and speed if something goes wrong in a particular region

Manufacturers turn to digitization

The crisis is compelling many companies to turn to digitization to help them move more of their production closer to home, or to geographically diversifyCOVID 19 Digitization regionalization to create globally connected supply their supply chains to a greater degree, in order to mitigate geopolitical, climate, pandemic and other risks.

Manufacturers are turning to technology solutions such as the internet of things, 3D printing, robotics, data analysis and cloud computing as they onshore or nearshore production, with the end goal of creating more flexibility across their supply chains. These technologies will help companies to cut losses and inefficiencies that result from counterfeiting and parallel trade, adapt to shifts in demand or conditions and, produce more sustainably by improving reuse, resale and recycling rates for products and their components.

However, it is still not easy to build elasticity and agility into somewhat opaque global supply chains. For example, if a CPG maker doesn’t have complete visibility into the lower tiers of its supply chain, may be caught flat-footed when it finds, that during a crisis, it can’t get the raw materials it needs to make its end products from the countries where those materials are made.

Upscaling e-commerce to meet growing demand

Another important factor that highlights the need for a globally connected supply chain is the shift of more purchases to the e-commerce channel. With all but essential retail stores closed for safety in most areas, consumers have rapidly shifted to online shopping. McKinsey has suggested that consumer goods e-commerce transactions would see a 700 per cent increase during the crisis.

By some estimates, by the time the pandemic is over, e-commerce will account for at least 200 per cent of the proportion of purchases it accounted for pre-pandemic. To meet increased demand for e-commerce, companies will have to bring more sections of their supply chains closer to their end customers. They’ll have to invest in factories, warehouses, digital technologies and last-mile logistics in order to build in more supply chain resiliency and agility.

Focus on digitization and regionalization

To achieve a globally connected supply chain, stakeholders will have to cooperate and communicate. Manufacturers, shipping providers, port operators, trucking companies, distributors, retailers and recyclers will need to work closely with one another, as well as with technology providers and government regulators, to ensure they don’t get caught again the next time a crisis hits. All parties will need to share previously siloed data to ensure transparency and efficiency.

Companies need to use this time to think about how digitization and regionalization can create more transparent, agile and sustainable supply chains. They will have to focus on building a global, adaptive system that networks data intelligence for every item flowing through it.

US has become both the biggest winner and loser in trade with China. While exports to China sky rocketed, those still facing hefty tariffs, are feeling the pain. Last month, more than 100 US businesses wrote to Trump urging him to suspend tariffs on Chinese-made goods and global steel imports, which according to them, could boost the US economy by $75 billion.

World still needs China manufacturing might despite COVID 19Though the first quarter data released by China recently indicates considerable pain inflicted by COVID-19 on the country's trade but it also highlights an increasingly diversified external market for Chinese products, with the Association of Southeast Asian Nations (ASEAN) becoming China's largest trading partner and trade with markets along the Belt and Road Initiative (BRI) steadily rising.

US emerges biggest winner and loser

The data reveals, the US has become both the biggest winner and loser in trade with China. While exports to China sky rocketed, those still facing hefty tariffs, are feeling the pain. As Gao Lingyun, an expert at the Chinese Academy of Social Sciences told the Global Times, there are two points to take away from this data: one, China has been implementing the phase one trade agreement as planned; two, the pandemic and remaining tariffs have caused major losses in bilateral trade.

While losses caused by the pandemic are out of control, tariffs are a man-made issue that should be addressed. Last month, more than 100 US businessesWorld still needs China manufacturing might despite wrote to Trump urging him to suspend tariffs on Chinese-made goods and global steel imports, which according to them, could boost the US economy by $75 billion. Such faltering domestic support for Trump in the trade war, coupled with improving signs for China's trade over the past three months sees Trump at a disadvantage in talks for a phase two agreement.

Diversifying markets add to China’s advantage

Also putting China in a more favorable place is increasingly diversifying export market in the first quarter; the ASEAN region overtook the EU as China's largest trading partner, with bilateral trade volume rising 6.1 per cent to 991.34 billion Yuan. Trade within ASEAN, China, Japan and South Korean, plus India, Australia and New Zealand, is bigger than that of other regions.

Apart from their geographically close proximity, major players in the region have continued to boost integration in recent years, though internal disagreements remain. China has free trade agreements with many of them, including ASEAN, Australia and New Zealand, with more underway, including -- the Regional Comprehensive Economic Partnership, or RCEP. In wake of the coronavirus pandemic, some in the region are eyeing even closer cooperation. Chinese Premier Li Keqiang called for joint efforts to revive economic development and push for regional economic integration, including reducing tariffs and removing trade barriers. Chinese According to him, if the countries join hands, they could not only be able to effectively stop the virus from returning to the region but also lead the global economy to recovery

Machinery, textile exports drop

In the first quarter, Chinese trade with countries along the BRI grew by 3.2 percent, 9.6 percentage points higher than the pace of overall growth. Still, the COVID-19 pandemic has proven to be extremely painful for many Chinese sectors, including machinery, electronics and textiles. In the first quarter, export of machinery and electronics, which account for nearly 60 percent of China's total exports, dropped 11.5 percent, while export of textiles, garments and other labor-intensive sectors fell 15.3 percent. The sharp losses were caused by weeks of closures due to the epidemic, but the fast pace of work resumption and a slew of policy support measures have already lifted exports in the last month of the quarter, according to Ming Ming, Chief Macroeconomic and Fixed-income Analyst at CITIC Securities.

Behind this rebound is an emerging reality that the world still needs China's manufacturing sector despite a few Western officials urging companies to relocate their production outside of China