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Post-pandemic profit surge in the cross-fit segment globally

It’s a whole new world out there in the apparel manufacturing industry in the post-pandemic era with health and wellness dictating the rise and fall of many segments. On a strong upward surge is sale of Crossfit active wear as people focus more on healthy regimes while loosening their purse strings when buying gym clothes, personal training clothes, and casual work clothes. With working out rather than parting out being the new wake-up call, the new Crossfit apparel market size accounted for about $113 million in 2022 and is anticipated to garner a revenue of around $149 million by 2032, advancing at a CAGR of 2.8 per cent during the 10 year forecast period of 2022-2032, done by Future Market Insights.
New functional look in vogue
According to the survey by Future Market Insights, women are the primary driver of the activewear segment comprising 60 per cent and are likely to lead the CrossFit apparel market with a CAGR of 4.2 per cent through 2032. The increased focus on sports and adventurous activities such as cycling and trekking by men, women and children are propelling the CrossFit apparel market size to a considerable extent. Crossfit apparel market growth is strongly promoted by aggressive efforts of fitness influencers to promote activewear in everyday life. Treated as utility, athleisure clothing boosts physical performance and enhances comfort while engaging in fitness and sports activities.
Many sports brands are now manufacturing sophisticated garments for better comfort and utility at more affordable prices. Van Heusen has added features like an odour shield, swift dry, high stretch, media pockets, sound immersion docks and meshes ventilation as an intrinsic part of Van Heusen's performance line. Many other Crossfit apparel brands are now focusing on trendy colour combinations in various sports activities. Sophisticated manufacturing technology is now driving this function-specific apparel and footwear segment. Some of the most recent developments in the Crossfit apparel market include functional clothing, made with anti-bacterial materials that can prevent body odour.
Brands innovate with added features
The footwear market is also growing in leaps and bounds with training shoes being promoted as a good shoe option to explore for all-day wear as they are more stable. Brands like Nike, Adidas and Reebok are marketing sports shoes and socks with specialized features in response to an increase in the incidence of foot diseases and allergies which is pushing up sales of their Crossfit apparel market share. Some of the major players in the Crossfit apparel market include Adidas, Reebok Anta Sports ASICS Corporation, Columbia Sportswear Company, Elite Sportswear, Hanesbrands, NIKE, Patagonia, Puma and Under Armor among others.
The Crossfit apparel market is growing the fastest through e-com due to increased internet penetration which allows consumers to compare products in real time and make informed decisions. The US holds the largest regional CrossFit apparel market share for the top wear segment and Europe follows a close second with Germany expected to contribute significantly the over the next few years.
The key markets for Crossfit apparels are China and Japan, where the market is estimated to advance faster than other regions. Most brands in the Crossfit apparel market are currently focusing on many research and development strategies in order to consolidate their market share.With a motto of your body is made to move so just move it, the Crossfit activewear segment is crossing many boundaries to become a part and parcel of our daily fitness regime.
Brands sign safety measure agreement with apparel firms in Pakistan
Close to 200 apparel companies operating in Pakistan have signed an accord which stipulates safety measures in the country’s factories.
Signatories include most major manufacturers from Adidas to Zalando. The accord is a legally binding agreement between global unions, apparel brands and retailers for an initial term of three years starting in January 2023, guaranteeing that factories on the ground will be regularly inspected and monitored.
It also establishes a new grievance mechanism for Pakistan’s garment workers for health and safety issues. It will also guarantee that all supplier factories receive funding to pay for necessary renovation work. Gradually, this will cover more than 500 cut-make-trim facilities and ready-made garment suppliers. Textile factories within the signatories' supply chains will also be covered. It will initially begin in the provinces of Sindh and Punjab, where the majority of Pakistan’s 20 billion annual textile exports are produced.
The model for the agreement is the Bangladesh Accord, which was signed after the collapse of the Rana Plaza factory in 2013, and which has since brought important improvements for some 2.5 million workers in more than 1,600 textile factories. In contrast, not much has changed in neighboring Pakistan. In 2022 alone, at least 19 people died in factory accidents.
US to host Texworld
Texworld Evolution will be held in the United States, January 31 to February 2, 2023.The event connects global manufacturers and suppliers to the US market, ultimately creating more opportunities tohelp the textile community.
Since its inception in 2006, Texworld has served as a place of inspiration for designers, buyers and industry professionals with exclusive trend forecasts and educational seminars hosted by leading industry professionals.The 2023 event continues that philosophy with expanded partnerships. One such is with Printsource, a leading textile and design show founded in 1997.
This new partnership brings not only expanded product offerings but also additional educational and networking opportunities to buyers, including new specialty trend segments within the mainstay Texworld Trend Showcase. Back by popular demand, the Texworld Trend showcase will return to the show floor with the latest material innovations and color palettes for the spring/summer 2024 season. Reflecting on the ever-changing climate of the globally connected industry, Texworld Evolution serves as a nexus for the growth and the future of the largest sourcing event on the east coast of the US.
The event enables exhibitors to stay relevant in the US market and to reach or expand their target markets.Attendees can also find the latest technology trends fueling innovation within the footwear industry.
Nike Q2 sales expected to rise 11 per cent
Nike may have a 11 per cent jump in second quarter sales.
A bounce in its US business may help overcome weakness in the China market. Sales in China are expected to drop six per cent and those in North America are expected to jump almost 21per cent.
The brand has offered deep discounts on its shoes and sportswear. These discounts have helped clear unsold stocks at Nike. But lockdowns in China in October 2022 and November 2022 are expected to be a drag on Nike’s sales in the region for the second quarter. The company reported a 20 per cent slump in Greater China revenue in the same period last year and a 16 per cent fall in the prior quarter ended August 2022.
However, leaner inventory, the reopening of China and strong demand from sneaker heads are expected to set the company up for a better second half of the year.
November garment exports of India up 12 per cent
India’s readymade garment exports increased by 12 per cent in November 2022. This is a strong rebound after declining trends seen in September and October.
Readymade exports from India had been witnessing a rough patch in the past few months, since most of the traditional markets like the UK, EU and US have been witnessing recession and global headwinds, leading to shrinking demand on the one hand and buyers asking for discounts on the other.
After a few months of decline, Indian garment exports have again turned positive. The new positive outlook is a big boost as the exporting community faced the additional burden of rising manufacturing and logistics costs, due to inflation and geopolitical factors. The uptick in demand has come as global retailers have begun to deal with a shortage of inventory for the holiday season from their pandemic-linked stockpiles.
In addition, Indian exporters have made some tactical pricing adjustments to stay aligned with the new market reality.In spite of all the constraints, Indian exporters hope to achieve the level of exports of last year and may even exceed that this year.
The Indian apparel industry, in the meanwhile, is looking to position itself as an alternative Asian sourcing bet as global importers increasingly diversify beyond China.
Archroma gets EcoVadis platinum rating
Archroma has been awarded the EcoVadis platinum rating for the second consecutive year.
This consolidates its position among the top one per cent best rated companies. Archroma is making ongoing efforts in sustainable procurement, focusing on supply chain transparency and best practice sharing with suppliers and industry peers. The purpose is to lead the industry toward a more sustainable future for customers and markets.
Archroma is a leading specialty chemical company committed to innovation, quality, service, cost-efficiency and sustainability. This is one of the biggest textile chemical companies globally and one of the most customer-centric companies, Based in Switzerland, the company operates a highly integrated, customer-focused platform that delivers specialized performance and color solutions in more than 100 countries.
Archroma prides itself not as product sellers but system sellers. With Archroma’s deep dive system color book, for instance, customers can take a deep shade and they will be guided on how to make that shade in terms of pre-treatment in knit fabrics. The company offers all kinds of after-chemical treatments that the textile industry has been demanding.
So in athletic wear, for instance, the company has bacteria control for medical applications. And there are non-iron shirt chemical ranges for people who are starting going to the office again.
Japan hosts textile machinery show
Japan International Apparel Machinery and Textile Industry (JIAM) was held November 30 to December 3, 2022. The trade show wrapped up four successful days of business.
A total of 10,452 visitors found their way to the fairground. Assembling again for the first time since the pandemic began, 150 exhibitors (domestic112 and overseas 38) from eleven countries and regions welcomed visitors with an extensive and diverse selection of products. Buyers from Bangladesh, India, Sri Lanka, South Korea, and Pakistan constituted the top five visiting countries (excluding Japan), compensating for a drop in visitors from China this year due to Covid travel restrictions.
The show attracted many visitors from South Asia and showcased apparel manufacturing solutions catered to each and every need, combining high-level skillsets and time-tested knowledge with the latest modern-day technology. In the new normal, there is a growing demand for new technological advancements, productivity improvements, and greater quality control. In addition to solving these pain points, this edition’s exhibitors also showcased various innovations in response to automation, IoT, and networking.
Highlights included a skills training seminar and panel discussions by leading companies in the manufacturing industry. SDGs, examples of IoT in industrial sewing machines, and upcycling initiatives were also on the agenda.
DITG to feature India pavilion
India will have a pavilion at Dhaka International Textile Garment, February 15 to 18, 2023. This will cover the entire value chain of the Indian textile industry starting from yarn and fabrics to high-end fashion garments.
The key focus sectors are textile and textile machinery and components, apparel and accessories, yarn and leather products, home furnishing andinteriors, gift items and suppliers, among others. DITG offers an unparalleled business platform for the entire spectrum of textile components and machinery, knitting, garments, yarn, garment accessories and others.
Exhibitors at DITG are entitled to numerous event and promotional opportunities. Exhibitors have huge branding exposure, and the show is an excellent stage for textile and garment services and highly skilled professionals. The main goal of the exhibition is to promote commercial activities – bringing advanced technology and innovative services from domestic and foreign businesses. The exhibition is an opportunity for Bangladesh’s textile industry to integrate and develop and is a bridge for Bangladesh’s textile and garment enterprises to meet and exchange experiences, introduce products, and expand.
The entire textile and garment and machinery industry will be presented from the development of substances and quality control of raw materials to equipment. There will be more than 250 exhibiting companies, participation from 40 countries, business matchmaking and new product launches.
Bangladesh apparel exports on the upswing
During the July to November period of the current financial year, Bangladesh’s apparel exports to the European Union increased by 16 per cent.
Exports to Germany increased by one per cent compared to the same period of the previous year. Exports to the UK rose by 11 per cent. Bangladesh’s apparel exports to other major EU countries like Spain, France, Italy and Netherlands increased by 19 per cent, 38 per cent, 50 per cent and 34 per cent respectively. Exports to Austria and Sweden grew by 48 per cent and 22 per cent respectively.
Exports to the US grew by four per cent. The United States is the largest single export destination for Bangladesh. Exports to Canada rose by 30 per cent. Bangladesh’s apparel exports to non-traditional markets grew by 29 per cent from the same period in the last fiscal year. Among major non-traditional market destinations, exports to Japan rose by 38 per cent. Exports to India rose by 48 per cent. Exports to Australia, South Korea and Mexico rose by 21 per cent, 30 per cent and 49 per cent respectively.
Bangladesh’s export earnings in November were much higher than expected considering concerns over the slowdown in western markets.
Cotton supply estimated at 84 lakh bales
The total cotton supply for the months of October 2022 and November 2022 in India is estimated at 84.68 lakh bales. So says Cotton Association of India (CAI).
The estimated cotton consumption for the months of October 2022 and November 2022 is at 40 lakh bales of 170 kgs each while the export shipments upto November 30, 2022, are estimated at one lakh bales. Stock at the end of November 2022 is estimated at 43.68 lakh bales of 170 kgs each including 35.68 lakh bales of 170 kgs each with textile mills and the remaining eight lakh bales of 170 kgs each with the CCI, Maharashtra Federation and others (MNCs, traders, ginners, MCX, etc. including cotton sold but not delivered).
Domestic consumption for the season is estimated at 300 lakh bales of 170 kgs each as against 318 lakh bales of 170 kgs each. Exports for the season are estimated at 30 lakh bales of 170 kgs each. Export estimate for the previous cotton season was 43 lakh bales of 170 kgs each. The carryover stock which was earlier estimated at 57.89 lakh bales of 170 kgs each is now estimated at 53.64 lakh bales of 170 kgs each.












