A part of the Texbrasil, brand MarciasTextil plans to launch more sustainable solutions.

According to Heitor Macias, Industrial Director, the brand works with a line made with recycled yarn from PET bottles. The line includes five products: Mac Sport Light, woven in canvas with 44 per cent recycled yarns; New Mac High, twill fabric with 53 per cent recycled yarn; Carmel PET, ripstop fabric with a waterproof finish and 60 per cent recycled yarn; Mac EcoBag, canvas fabric with 39 per ent recycled yarn and Canberra PET, twill and pelleted fabric, with 53 per cent recycled yarn.

Besides being available in Brazil, these fabrics are also sold in Paraguay, Argentina and Peru.MarcusTextil aims to widen up the sustainable production in the next years. By 2024, the brand aims to exchange all polyester raw material for recycled polyester”, Heitor explains.

For this, the brand has a partnership with Repreve, a global brand specialized in recycled fibers production. Being a worldwide brand, Repreve provides its own tag, that allow Macias’ clients to ratify their products and also receive tags that indicate the sustainable origin of the parts.

Besides the plans to expand production with sustainable polyester, Macias still intends to take up the Bio-D line, made with Amni Soul eco yarn. According to Heitor, the line development had to be paused during the pandemic, but the company intends to start using the thread again, which has rapid decomposition after disposal, in the second half of this year.

India may ban cotton exports as cotton prices have reached newer highs in the Indian markets at around Rs 46,000 per candy. Cotton prices in India have doubled in the past year.

On a month-on-month basis, cotton prices have risen by 12 percent. This year, there has been a 35 percent a jump and in the past 12 months, prices have appreciated by about 75 percent.

The global production of cotton for 2021-2022 was around 26.52 million bales, but the global consumption was nearly 27 million-plus bales. So, there has been a bit of a deficit.

India, in the recent few days, has waived off the 10 percent import duty until September, which is when new cotton crop starts coming into the market. There is a bit of a concern with new cotton crop harvest because of the heatwave and declining yields in cotton that has also added to the premiumisation in the prices.

Bestseller along with its brand Jack & Jones and Artistic Milliners is making history by using certified cotton from Pakistan.

The Milliner Organic Project is now using the first crops from the organic farms of Kohlu, Balochistan, in Pakistan. It has at the same time reached a significant milestone: passing the stringent requirements set by the Control Union to be certified as in-conversion cotton.

Bestseller has been providing funding for the initiative. In return, the fashion retailer’s brand Jack & Jones will get access to a share of its cotton.

Artistic Milliners – one of the fashion industry’s most visionary suppliers – is the first private sector investor in organic cotton cultivation in Pakistan. Today, more than 2,000 farmers and nearly 9,300 acres of land are already under the umbrella of this project.

The in-conversion cotton from this harvest will be included in JACK & JONES’ denim collection for December 2022.

Trend-forecasting company WGSN has launched a fashion-planning tool known as TrendCurve+. The tool combines data sources across social, search, shelf, shows and sentiment with advanced machine learning to guide customers on their investments in trends. The tool is almost 90 per cent accurate in prediction. It is able to predict trends 12 months ahead on a variety of different key items including silhouettes, prints, colors and design details that allow brands to wisely invest for future demand. The TrendCurve+ platform also allows consumers to see a current trend’s life cycle and how to best capitalize on it. It also reduces overstock and other inventory waste.

WGSN has also released a sample report of TrendCurve+ to demonstrate the expectations for the women’s knit-tops category. The report shows the knit tops sales sustained throughout 2021 and are forecasted at 23 per cent of total apparel for Fall/Winter ’23. The TrendCurve+ report also found that knit tops have increasingly been featured on the runway, with the number of knit tops in pre-Fall and Fall/Winter shows more than doubling compared to pre-pandemic numbers.

TrendCurve+, also enables WGSN to advise its clients on ways to reduce certain styles and where to invest in others. Based on the analysis of its clients, WGSN recommends decrease in share of dresses, rebalancing dress mix, reducing the amount of puff-sleeved dress products and investing more in loungewear and leggings.

WGSN recently also launched WGSN Consumer Tech, a new vertical dedicated to helping companies design technology products that enhance the lives of consumers.

Women’s apparel brand Good American has teamed up with one of the world’s biggest fast-fashion brands Zara to launch size-inclusive limited edition denim and basics capsule collection at the brand’s store in the US as well as its e-commerce site. The collection endorses the duo’s shared mission of democratizing fashion by promoting accessibility. It features five jeans along with a denim jumpsuit, a denim shirt and shacket, and basic T-shirts and tanks. Jeans are available in slim and skinny high-rise, a relaxed, ’90s-influenced baggy style, and a high-rise, flared silhouette, showcasing Good American’s signature gap-proof waistbands. The jeans in the collection are able to hold their shape across multiple wears due to the company’s proprietary sculpting stretch fabrication allows the jeans to hold their shape throughout multiple wears without bagging out.

The collection is made from recycled and ecologically grown cotton in line with Good American’s B Corp certification in October. Meanwhile, the line adheres to the standards of Zara’s Join Life range of eco-friendly apparels/ it prioritizes preferred natural materials like organic cotton, Tencel and recycled wool.

In keeping with Good American’s inclusive ethos, the capsule’s creative campaign features diverse body types. Mario Sorrenti photographed models including Precious Lee, Devyn Garcia, Georgia Palmer, Quannah Chasinghorse, Luca Biggs, Eden Joi, and Kayako Higuchi for exposure on the Los Angeles brand’s social channels.

Italian producer of synthetic wrap knitted fabrics, Sitip SpA highlighted its strategy for reducing CO2emissions and maximizing resource use at the Performance Forum held during Performance Days. Sitip presented its latest innovations including embossing technique, a mechanical process that can also be used on the recycled items from the Native Sustainable Textiles line. The mechanical process combines heat and pressure, embossing the fabric with geometric and design motifs for a more structured and palpable texture perfect for fashion and athleisure.

The fabrics displayed by Sitip at the Performance Forum included: Native-Cosmopolitan Oslo a fine gauge circular fabric made with post-consumer recycled yarns, 4-way stretch, gives UV protection (UPF 50+), skin comfort, no-see-through effect and perfect fit. The company also showcased Native-Cosmopolitan Belfast: fine gauge 4-way stretch and double-knit fabric made with post-consumer recycled yarns, no-see-through effect and soft hand.

Another fabric displayed during the event included the Native-Cosmopolitan Paris Gz Design Carreaux/Seersucker/Gale, a back brushed fabric in fine gauge made with post-consumer recycled yarns and chemicals with a low envinronmental impact, 4-way stretch, no-see through, comfortable on the skin and easy care.

Global fashion retailer Shein will sponsor the 2022 Stagecoach Festival that will be hosted at the Empire Polo Club in Indio in California. The Shein Saloon will offer signature Sheglam Beauty and Freckle Bar for glam touch-ups, Cowboy Karaoke, wild rides on Shein’s Bedazzled Bull, and a Customizable Rhinestone Cowboy Hat Station. Attendees will also be able to enjoy themed cocktails at the bar in partnership with Desert 5, one of Los Angeles' favorite watering holes.

Maxine Silva, Senior Director- US Brand PR, Shein says, the e-commerce company will offer a unique shopping experience at the biggest country musical festival in the nation. The SHEIN X Stagecoach gear is available for fans across the US after the festival.

Shein has launched a collection in collaboration with the Stagecoach Festival that can be purchased on us.shein.com. The collection features the hottest trends in western fashion such as cowboy boots, floral dresses, denim shorts, graphic tees and more.

Leading brand of wide-format inkjet printers and cutting plotters, Mimaki Eurasia will showcase its latest and most preferred printing solutions at ITM 2022 to be held at Tuyap, Turkey from June 14-18, 2022. As per a Textile Value Chain report, the brand will showcase four textile printers at their booth. These are: TS100-1600 sublimation transfer printer, TS55-1800 sublimation transfer printer, Tx300P-1800B direct-to-textile printer and TS330-1600 sublimation transfer printer.

Mimaki’s TS55-1800 sublimation transfer printer reduces operating costs thanks to the new 2 litre Sb614 inks and increases productivity with a single pass printing speed of 140 sq m per hour. TS100-1600 is sublimation transfer printing solution for the entry segment. Reaching print speeds of up to 70 sq m per hour, TS100-1600, is equipped with all the necessary functions for low-volume print production on demand. TS100-1600 uses a media take-up system that supports rolls up to 45 kg and has the power to enable mass production at the same time.

The TS330-1600 sublimation transfer printer will also be presented at the Mimaki Eurasia booth. This innovative printer in the 330 Series can reach speeds of 135 sq m per hour. It gurantees error-free color reproduction and superior color and print quality with its innovative Mimaki Weaving Dot Technology (MWDT). Mimaki will also showcase the Tx300P-1800B direct-to-textile printer at its booth.

This blanket printer enables printing of high-quality large volumes on flexible fabrics with a printing speed of up to 53 sq m per hour. The printer can work with sublimation, disperse, reactive, acid and pigment dyes and is preferred for dozens of different applications from fashion and clothing products to upholstery fabrics, from bedspreads to curtains.

Mimaki will also showcase the textile products produced on these printers in the special exhibition area at the booth.

After a three-year gap, the fourth edition of Denimsandjeans will be held in Bengaluru on June 8-9, 2022. The theme of the show is: Greenable, a term originating from the amalgamation of two words ‘Green’ and ‘Comfortable’, as a response to adoption of sustainable practices by global brands and raising the bar for sustainable productions in their supply chain.

Indian brands are monitoring the operations of their supply chain partners. Along with that a more sedentary lifestyle has caused changes in consumer habits that also reflected itself in the request of more comfortable clothes. Such different needs also caused an increased request for fibers, weaves, sewing and finishing that reduce the wear stress on the body.

Major corporates joining the show are: Arvind, Bhaskar, LNJ, Ginni, Hyosung, Nandan, Jeanologia (from Spain), Global Wash House , VAV, KG Denim, Spectrum, Lenzing, Oswal Denim, Jindal, Raymonds, SF Dyes, Blu Connection, Siyaram, Anubha, WEKO (from Germany), Ultra, Deridesen (from Turkey) , Nandan, Kemin, Fashion Accessories, Ramsons, Suryalakshmi, Fibro Organic, Lion Fabrics, Officina39 (from Italy), Texenzyme, Synergies Bangladesh, The Lycra Company, Vinod Denim, etc

An innovator in active outdoor apparel, footwear, accessories and equipment, Columbia Sportswear Company (CSC), plans to expand capabilities at its Robards, Kentucky distribution center. As per a Textile World report, CSC plans to add 175 full-time associate jobs and supervisory opportunity at the facility with an investment of approximately $4 million.

The new jobs will pay highly competitive rates and benefits, and are expected to average approximately $24 per hour, inclusive of benefits. CSC’s continued investment in Kentucky is a testament to the company’s commitment to the people living in the state, says Jonathan Dixon, State Representative.

Alonzo Plater, Vice President, Global Distribution adds, investment in this area will help the company achieve its goal to deliver products to customers in time.