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Puma to expand textile recycling innovation Re:Fibre to replace polyester
Prominent sports brand Puma, is actively contributing to the reduction of the fashion industry's reliance on plastic bottles for polyester. The company is expanding its textile recycling innovation, Re:Fibre, to replace recycled polyester in all its football club and Federation replica jerseys.
Since its launch in 2022, Re:Fibre technology has been instrumental in the production of recycled training jerseys for Puma's football clubs. In the coming year, Puma plans to extend the use of Re:Fibre to manufacture all its football replica jerseys, including those designed for prestigious tournaments such as the Euro and Copa América. These jerseys will be made from recycled materials sourced from old garments and factory waste, aligning with Puma's commitment to reducing textile waste and establishing a sustainable, long-term recycling solution.
Anne-Laure Descours, Chief Sourcing Officer at Puma, emphasizes the brand's goal to achieve 100 per cent polyester production from textile waste. Puma aims to streamline its sustainability initiatives and enhance transparency by releasing a video with computer-generated imagery. This video will guide consumers through the Re:Fibre process, providing insights into the molecular chemistry at work during the recycling process.
By implementing these initiatives, Puma is not only contributing to environmental conservation by reducing dependence on plastic bottles but also educating consumers about the sustainability efforts and processes involved in their products. This marks a positive shift towards more responsible and eco-friendly practices within the sports and fashion industry.
US retailer's sanctions spark concerns among Bangladesh garment factories
The decision by a US clothing retailer to reject transactions involving any entities sanctioned by the UN, US, or UK has raised concerns among garment factory owners in Bangladesh. The Bangladeshi mission in Washington has alerted the Commerce Ministry about the potential risk of trade sanctions being imposed on Bangladesh due to labor rights issues.
Faruque Hassan, President of the Bangladesh Garment Manufacturers and Exporters Association (BGMEA), has emphasized the critical nature of this issue. He urged BGMEA members who receive Letters of Credit (LC) with such clauses to seek clarification from retailers, specifically inquiring whether the restriction applies only to Bangladeshi suppliers. Hassan suggested that buyers imposing such restrictions should face business bans, but also advised members not to interpret the inclusion of such clauses by a single retailer as a form of sanction. BGMEA has not received any official information from diplomatic missions regarding this matter, according to Hassan.
Andritz launches state-of-the-art clothing waste recycling facility in Italy
Andritz has broadened its commitment to recycling with the opening of a new facility situated at the Sfilacciatura Negro plant in Biella, Italy. This tearing plant specializes in processing post-consumer textile waste by autonomously eliminating rigid components.
Engineered for maximum efficiency and energy conservation, the facility incorporates automated systems for separating hard points while ensuring an excellent material yield. Additionally, it is equipped with an automated filtration unit to manage airflow and dust. Notably, the entire plant can be efficiently operated by a single operator. The cutting-edge recycling line, a culmination of a decade-long collaboration between Andritz and Sfilacciatura Negro, is the outcome of extensive trials at Andritz's technical center and on-site visits to customer lines in Spain and Portugal.
This collaboration signifies Sfilacciatura Negro Biella's entrance into the recycling of post-consumer clothing waste. Leveraging their expertise as operators of two tearing lines, the company brings considerable experience in recycling industrial textile waste.
Tiziano Negro, CEO of Sfilacciatura Negro, expressed confidence in Andritz's support for their ambitious diversification project, highlighting Andritz's proficiency in both textile recycling and nonwoven materials.
Chip Bergh exits, Michelle Gass takes helm at Levi's as CEO shift confirmed for January 2024
Chip Bergh, the current CEO of Levi Strauss & Co, will step down from his role in January 2024, passing the baton to his successor, Michelle Gass, who currently serves as the CEO of Kohl's. Having joined Levi Strauss & Co in September 2011, Bergh will continue to serve as the executive vice-chairman until his retirement in late April. Additionally, he will stay on as an advisor to the company until the end of the fiscal year.
Throughout his tenure, Bergh has made significant contributions to Levi Strauss & Co's growth, transitioning the brand from a focus on men's wholesale pants business in the US to becoming a global, direct-to-consumer company. Under his leadership, he successfully revived the company's womenswear business and played a crucial role in taking Levi Strauss & Co public with its IPO in March 2019. Furthermore, his strategic acquisition of Beyond Yoga in 2019 expanded the company's brand portfolio.
Michelle Gass, who started her journey at Levi Strauss & Co as the president, has been instrumental in leading various functions, including product development, merchandising, and marketing. She has also spearheaded the company's e-commerce and global commercial operations, driving international growth initiatives. Gass's appointment as the new CEO reflects her significant contributions to Levi Strauss & Co's success and growth in recent years.
India boosts circular textiles with new HSN codes and record-keeping
India’s Ministry of Textiles in India is taking significant steps to enhance the circular textile industry and monitor the trade of recycled textiles within the country. One of its key initiatives involves the establishment of a comprehensive record-keeping system. To achieve this, the Ministry has introduced Harmonized System of Nomenclature (HSN) codes specifically designed for categorizing recycled textile products. These codes will be expanded to cover various products, including yarn, fabric, garments, and waste.
The implementation of HSN codes is expected to empower the government in regulating and modernizing the flow of recycled textiles, ensuring adherence to sustainability standards and certifications. Additionally, the government plans to conduct a thorough study on the generation of both pre- and post-consumer waste to assess the volume of recycled textiles produced domestically. Furthermore, there are plans to collaborate with other nations to introduce six to eight-digit HSN codes encompassing recycled yarn, fiber, and fabric.
Representatives from the Confederation of Indian Textile Industry have commended the government's initiative, stating that these measures will position India as a leader in the management and regulation of recycled textiles trade. According to estimates by the IMARC Group, the textile recycling market in India is projected to witness substantial growth, increasing from the current $8308.7 million to $375 million by 2028. This growth is anticipated to occur at a Compound Annual Growth Rate (CAGR) of 3.4% between 2023 and 2028.
LVMH unveils green initiatives and global expansion plans at COP 28
Luxury fashion conglomerate LVMH has ambitious plans for COP 28, starting with a collaboration with UNESCO's 'Man and the Biosphere' (MAB) program and the Foundation for Amazon Sustainability (FAS). The initiative focuses on addressing deforestation and achieving a balance between environmental protection and sustainable development within local cultural contexts. Key areas include biodiversity and ecosystem conservation, education, capacity building, and the promotion of sustainable supply chains through investments in production infrastructure and distribution channels within existing local supply chains.
Additionally, LVMH is extending its commitment to environmental sustainability through continued partnerships with shopping centers to minimize the ecological footprint of its stores. The brand aims to reduce scope GHG emissions per unit added value by 55 per cent by 2030 and cut energy consumption-related emissions by 50 per cent by 2026.
At COP 28, LVMH is forging two new partnerships with commercial landlords. The first involves collaboration with the top five local real estate developers in the United Arab Emirates. Furthermore, an agreement will be inked with the Miami Design District (MDD) to develop 15 LVMH Maisons, including renowned brands like Louis Vuitton, Dior, Fendi, Berluti, Tiffany & Co., Bulgari, and Hublot. The overarching goal is to elevate the customer experience across LVMH's global network of 5,600 stores.
Sri Lanka’s textile titans lead global shift towards sustainable fashion
In a transformative stride towards eco-conscious fashion, Sri Lanka's textile industry pioneers a sustainable revolution rooted in centuries-old traditions of natural dyeing. The nation's rich biodiversity provides a diverse palette, with industry leaders such as Hayleys Fabric PLC, Noyon Private Limited, Dynawash, and Ocean Lanka spearheading the charge.
Hayleys Fabric PLC's 'Warna by Mahogany Innovation' stands out as a game-changer, recognized globally for its eco-friendly textile innovation. Utilizing waste from the local furniture industry to extract dyes, 'Warna' represents a groundbreaking waste-to-fashion initiative. Their 'Midnight by Charcoal' range, featuring organic prints from biomass charcoal waste, secures international acclaim, marking the second consecutive recognition by ISPO.
Noyon Private Limited's 'Planetones' sets a benchmark for sustainable dyeing, offering over 50 vibrant colors with significant reductions in water consumption, energy usage, CO2 emissions, and chemical footprints. Dynawash's 'T Hues,' utilizing tea waste, boasts a versatile 52-color palette and a negative carbon footprint, gaining commercial viability with over $1 million in international orders.
Ocean Lanka's 'Ocean Aqua+' dyeing system, conceptualized in-house, redefines the fabric dyeing process, enhancing capacity utilization and productivity while championing environmental conservation.
Collaborating globally and integrating into platforms like Fashion for Good, these companies signify Sri Lanka's commitment to sustainable fashion, where innovation, sustainability, and global partnerships propel the textile industry towards a future that not only adorns but also nurtures the planet.
EURATEX celebrates historic vote on new rules of origin in boost to EU trade
EURATEX, the European textile and clothing industry association, is applauding a significant milestone as the European Commission secures unanimous support for the new rules of origin under the Pan-Euro-Mediterranean (PEM) Convention. This achievement, following a decade of robust negotiations backed by EURATEX, marks a historic moment in fostering trade and investments in the expansive "PanEuroMed" region, encompassing 27 EU member states and 24 partner countries.
The PEM Convention, initiated in 2013 with the European Commission's proposal to enhance trade ties in the PEM region, introduces modernized rules of origin, eliminating duty-drawback prohibitions and introducing the pivotal principle of "full cumulation." With trade between the EU and PEM countries reaching a staggering €677 billion in 2023, the region is a focal point for the EU, constituting 35% of the textile and clothing sector's exports and 21% of its imports.
In a strategic move, the agreement is poised to accelerate the integration of textile and clothing supply chains, fostering production and trade within the Euro-Mediterranean area. Particularly noteworthy is the potential to attract companies seeking to relocate their production from Asia to nearby, like-minded, and reliable countries.
Alberto Paccanelli, President of EURATEX, emphasized the significance of this achievement in aiding European companies in recovering from the multifaceted crises since 2020. Calling on the European Union to sustain momentum, Paccanelli urged further efforts in securing trade deals beneficial to European companies, with a specific focus on the EU-Mercosur Agreement and resolving trade disputes with the United States.
EURATEX's Director General, Dirk Vantyghem, hailed the unanimous vote as positive news for the industry and called for active engagement with partner countries to fully leverage the potential of the new rules. He expressed EURATEX's readiness to facilitate an industrial dialogue with companies from PEM countries, facilitating a seamless transition to the enhanced framework. This landmark agreement stands as a beacon for advancing trade and collaboration, steering the Euro-Mediterranean region toward becoming a powerhouse in sustainable textiles and clothing manufacturing.
VEOCEL partnerships, pioneering sustainable personal care products in Asia-Pacific
In a groundbreaking move, VEOCEL, the flagship nonwovens brand of Lenzing Group, has achieved significant milestones in partnerships with key beauty and feminine care brands across the Asia-Pacific region. Collaborations with renowned names like BRIDGE 24/7, Yejimiin, and a global healthcare and beauty retailer underscore VEOCEL's dedication to revolutionizing the personal care industry.
The focus is on introducing responsible products crafted from carbon-neutral VEOCEL Lyocell fibers, marking a pivotal shift away from fossil-fuel materials. Particularly noteworthy is the partnership with Yejimiin, where carbon-neutral fibers were integrated into feminine care top sheets, aligning with the growing consumer trend for socially responsible choices in South Korea.
Steven Tsai, Senior Regional Commercial Director for Nonwovens Asia at Lenzing, emphasized the commitment to empower partners in achieving carbon emission goals. VEOCEL's collaboration with BRIDGE 24/7 in Taiwan further extends its co-branding efforts, unveiling the first facial sheet mask in the Taiwanese market using carbon-neutral fibers. Wallace Liu, CEO of BRIDGE 24/7, stressed the importance of sustainability in responding to the evolving demands of an aging society.
VEOCEL continues to lead the charge in driving carbon reductions within the nonwoven industry, encouraging the adoption of responsible alternatives. The brand's dedication to being a 'responsible care brand' is evident in its commitment to minimizing the environmental and climate impact of its fibers.
As part of the journey towards a net-zero future, VEOCEL offers carbon-neutral lyocell fibers produced with reduced emissions, offsetting unabated carbon emissions through support for climate projects such as reforestation. With a firm belief that low-carbon and environmentally responsible products are the future, VEOCEL is actively contributing to climate action and the sustainable evolution of the personal care industry.
Sustainability, innovation, focus on domestic market way forward for China's textile and apparel sector

The 2023 Global Apparel Conference, themed ‘Together for a Shared Future’ took place from November 16 to 18 in Dongguan, Guangdong Province, hosted by the China National Textile and Apparel Council and the China National Garment Association. Attended by 18 professionals from 20 countries, the conference made a significant announcement and that is: the World Fashion Conference will permanently be in Humen Town, Dongguan City, underscoring its global importance in apparel production.
The event showcased runway presentations by emerging Chinese fashion brands, spotlighting local innovation. The theme, covered key topics: environmental protection technology, digital management for efficiency, addressing disruptive supply chains, exploring fashion trends, and recognizing the impact of cultural traditions.
This comprehensive approach to sustainability, efficiency, and cultural awareness is expected to shape the future of global textile and apparel sector. The insights shared at the conference will influence industry practices, fostering a more responsible and innovative fashion landscape in the years to come.
The key insights: A buoyant domestic market
The 2023 China Textile and Apparel Brand Development Report, unveiled by Yang Zhaohua, Vice President of the China Textile Industry Federation outlines, China's strategic vision. Despite a global export slowdown in the world's largest manufacturing base, the report underscores robust growth in domestic demand. Renowned Chinese brands like K-Boxing, Joeone, Ellassay, Bosideng, and JNBY are globally expanding through participation in international shows.
As reported by Woman's Wear Daily (WWD), brick-and-mortar garment sales in China surged by 10.6 per cent, complemented by a 9.6 per cent increase in online sales from January to September 2023. Impressively, over 70 per cent of China's total textile output caters to its domestic market, solidifying its position as the global leader in the textile industry, contributing over half of worldwide production, exports, and retail.
Projections indicate the Chinese apparel market is set to generate $313.8 billion in revenue in 2023, with an expected annual growth rate (CAGR) of 4.3 per cent from 2023 to 2027. Women's wear emerges as the largest segment, with a significant market volume of $169.5 billion in 2023. The report emphasizes China's dynamic shift towards a thriving domestic market, demonstrating resilience and the potential for sustained growth in the global textile and apparel industry.
Focus on sustainability, ESG compliance and technology
The report emphasizes sustainable development is the driving force propelling China's textile and apparel (T&A) sector into the future. Responding to the imperative for low-carbon, green, and circular development, the Chinese apparel industry has implemented initiatives like the Climate Innovation 2030 Action and Carbon Neutrality Vision, establishing a foundation for sustainable progress. Notably, the report underscores that Environmental, Social, and Governance (ESG) criteria will be paramount in evaluating corporate value, efficiency, and competitiveness.
Identifying intangible value-based trends as crucial, the report identifies athleisure, gender fluidity, inclusive sizing, access to nature, and sustainable fashion as key elements shaping success in the T&A sector. These trends reflect the symbiotic values shared between brands and their audience. Leveraging digitization, intelligent manufacturing, private domain marketing, and AI-generated content, the Chinese textile manufacturing industry demonstrates adaptability and flexibility in embracing smart production and living.
Leading groups like Hongxing Erke exemplify this adaptability by integrating artificial intelligence-generated content (AIGC) in product launches and community marketing. This strategic move reduces marketing costs, while virtual Chinese influencers contribute to sales surpassing $11 billion. Notable brands like Anta Sports and Semir leverage digital influencers in live operations, showcasing the sector's dynamic evolution.
Addressing concerns about the health of China's T&A sector, the report not only affirms its buoyancy and growth but also highlights proactive measures to ensure ongoing relevance and sustained revenue.












