Woolmark Company’s parent firm, Australian Wool Innovation (AWI) has appointed John Roberts new CEO. As per Rag Trader reports, Roberts has already been acting in the role since October 2021 and was appointed through an internal selection process by an executive recruitment firm.

Roberts comes from a wool-producing family at Binalong in Southern NSW and has been employed in a wide range of roles at AWI including managing international offices and as the company’s chief operating officer. He has also worked in private agribusiness companies, as a wool buyer, trader and processor. He has an in-depth knowledge of the industry’s players, says Jock Laurie, Chairman, AWI.

Owned by more than 24,000 Australian woolgrowers, Australian Wool Innovation is a not-for-profit company that invests in R&D and marketing along the global supply chain for Australian wool – from woolgrowers through to retailers. The company's mission is to make strategically targeted investments to: enhance the profitability, international competitiveness and sustainability of the Australian wool industry and increase demand and market access for Australian wool. AWI is the owner of The Woolmark Company and the world-renowned Woolmark logo – the world’s best known textile fibre brand. harethis-inline-share-buttons" style="text-align: center;">`