The global athleisure market is growing at eight per cent a year.
Athleisure clothing includes casual pants, bomber jackets, polo shirts, crewneck sweaters, and others. Athleisure appeals to several broad trends, such as the global shift toward consumers wearing more casual attire, the desire for comfortable clothing, and the increase in athletic activity among health-conscious consumers who need performance clothing for these activities.
There has been an increase in the desire for highly comfortable clothing with sports features when engaging in any activity. Wide pockets and elastic knot elements have become crucial products for carrying bulky mobile phones, purses, and other daily necessities. In addition, the athleisure market is witnessing traction with continuously changing fashion trends.
The online distribution segment witnessed a 16 per cent surge in year to year growth in 2021 and this trend is projected to continue in the coming years. The opportunity for online distribution will be appealing as a part of business expansion. With a dominant market share, the online distribution channel will likely increase. The segment’s growth can be attributed to consumers buying more apparel through online distribution channels. A further factor boosting demand in the athleisure market is the expansion of online e-commerce platforms.