Fashion e-tail giant Asos has launched its first circular fashion collection following a collaboration with the Centre for Sustainable Fashion. The collection features 29 trend-led styles designed with industry-leading circularity principles, with no compromise on product or price.

The collection puts all of its learnings into practice with a focus on zero-waste design, manufacturing that minimizes waste, using recycled materials, selecting materials that will last longer, and creating items that can adapt to multiple ways of being worn. It also avoids too much material mixing that can hamper recycling efforts, and creates products that are easier to recycle at the end of their life.

The collection is also fashion-forward and led by the season’s biggest trends, challenging the misconception that circular and sustainable clothing can’t be fashionable. Its standout trend pieces include color-drenched tailoring, oversized cardigans and tees, mix and match stripes, square neck volume dresses, and mix-and-match jewelry in brown, lilac and neutrals.

Each product also features a QR code on its garment tag, helping consumers learn more about the firm’s circular design principles and how the product was made.