As a part of its commitment to science based targets, sportswear firm Asics has outlined a series of ambitious new sustainability targets and hailed its success in 2018 to decrease carbon footprint by 33 per cent. As per the company's sustainability report for fiscal 2017, they aim to cut carbon discharge from the supply chain by 55 per cent.
The company established its commitment to a circular economy by initiating partnerships to find new uses for used apparel. Through the bluesign system Asics has become the first Japanese brand to form a system partnership with bluesign. Asics collaborated with other brands, manufacturers, converters, and chemical suppliers on chemical management in the supply chain to improve sustainability in textile and footwear production.
Motoi Oyama, Chairman and CEO of Asics Corporation said that 2017 marked a major milestone for Asics with the launch of ‘I Move Me’, a global movement reimagining the 'sound mind in a sound body' philosophy which has guided the company for nearly 70 years. As the world becomes ever more aware of the impact of physical inactivity and mental illness, I Move Me reaffirms Asics decades-long commitment to supporting physical and emotional wellbeing. It also provides a fresh perspective on a broader sustainability approach.