This year is expected to be a milestone year for online fashion resale, with year-on-year sales growing 46.6 per cent to reach $15.50 billion. As per a emarketer report a number of companies, including Another Tomorrow, Cuyana, Moda Operandi, Target, and Urban Outfitters, have recently launched resale initiatives in partnership with technology provider Trove Recommerce, luxury bag and accessories reseller Rebag, or online consignment store thredUP.

Lululemon Athletica plans to expand its Like New Trade-in and resale program across the nation on Earth Day, April 22. Being launched after a two-state pilot run last year, the program allows shoppers to trade in Lululemon clothing such as pants, shorts, and jackets for a gift card. The retailer also sells gently used Lululemon items online.

Nearly 50 per cent millennials and 38.4 per cent of Gen Z shoppers consider sustainability important, says 2021 survey by MaCher. Growing discretionary incomes of younger consumers will drive the growth in online fashion resale in the coming years with resale platforms benefiting from flywheel effects. The survey projects annual average sales per buyer via online fashion resale marketplaces to more than double between 2021 and 2025.