Archroma, a global leader in color and specialty chemicals, will be the major sponsor for the SDC International Design Competition 2018 launched by SDC on June 20, 2017. SDC’s annual competition engages hundreds of students, universities and designers globally, helping entrants develop an understanding of color and the challenges around sustainability in the textile supply chain. The theme for 2018 is ‘color communication’.

Archroma will support the competition with its Color Atlas color management system, which will be key to both the competition theme and the accompanying educational package.

With a global textile supply chain, being able to communicate a given color through the supply chain efficiently and effectively is vital. Ultimately this provides the designer with the knowledge that their product is commercially suitable from the initial concept stages through to final product.

Using physical library, Mobile-friendly Color Atlas and Engineered Color Standards colors will provides the best opportunity to minimize the environmental impact during the dyeing/printing process by ensuring that the dyes conform too many of the environmental standards that exist and are applied using best practice.

Brad McClanahan, Global Head of Service Businesses at Archroma says participants will be able to experience first-hand how the Atlas can support their creativity. For Archroma, this is a great opportunity to further drive innovation and sustainability in the textile supply chain. The company is looking forward to seeing the Color Atlas translating into cool fashion pieces.