Archroma, a global leader in specialty chemicals for sustainable textiles, will unveil its latest innovations at China Interdye 2025, focusing on performance-driven, low-impact solutions. The company will spotlight its High IQ Lasting Color program and Phobotex range of durable water-repellent finishes, underscoring its commitment to vibrant, long-lasting garments with reduced environmental footprint.
The High IQ Lasting Color program integrates Archroma’s cutting-edge Avitera SE and Novacron dyes, offering enhanced color retention while significantly reducing water and energy use up to 50 per cent less in processing. Updated with modern hangtags and labels, the program helps mills and brands deliver intense, lasting colors while aligning with sustainability goals.
Archroma will also highlight its Phobotex range of fluorine-free DWR finishes, known for long-lasting water repellency and fabric comfort. Developed using renewable raw materials, Phobotex supports the shift toward non-PFC textile treatments. The range features bio-based options and hydro polymers that are easy to apply, ensuring high performance across diverse textile applications from everyday stain protection to extreme weather resistance.
“China remains central to global textile manufacturing, and the demand for sustainable, high-performance solutions is growing,” said Christine Cai, Vice President of North Asia, Archroma Textile Effects. “Our solutions empower brands to deliver garments that are functional, durable, and environmentally responsible.”
China Interdye 2025, the world’s largest exhibition dedicated to dyes and textile chemicals, will be held from April 16-18 at the Shanghai World Expo Exhibition and Convention Center. Attendees can visit Archroma at Hall 1, Booth A101, to explore innovations that advance sustainability without compromising quality.
