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Archroma partners Carlin to promote colour tools

Archroma has entered a partnership with Carlin. The aim is to promote the use of Archroma’s exclusive color inspiration tools among fashion designers and stylists in France. Archroma is a global leader in color and specialty chemicals. Archroma offers a suite of services and tools that are both practical and instantly available. Carlin is the world’s very first trend forecasting agency founded in 1947.

Carlin will also use the color atlas during its color workshops, and Carlin and Archroma will organize regular conferences and events for fashion brands in major French cities. Carlin will be Archroma’s sales agent for its color management products in France, including the color atlas by Archroma and related tools. Archroma’s color management services will continue to be sold through the existing channels.

The color atlas is a color library for the textile industry. It is an essential and inspirational reference that gives creatives options that they had never dreamt of. By partnering with Carlin Archroma will be able to share its color atlas and its passion for color with a new audience.

The color atlas uses complementary tools to enhance creative possibilities for designers and brands. It incorporates the six-volume library with over 4300 colors on cotton poplin, the two-volume color atlas compact for improved portability; and the color atlas online, which enables one to take an image with a smartphone and identify the closest color atlas shades.

 

 
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