Amazon has entered into a deal with Vietnam Textile & Apparel Association (VITAS) to allow Vietnamese textiles and garment firms to promote their brands on Amazon Global Selling. This will provide Vietnam an opportunity to showcase its products on a global platform.
The initiative will help Vietnam achieve its goal of having 30 world-class textile brands in the next nine years. Companies in Vietnam, which is the fourth largest exporter of apparel in the world, have been struggling to make the transition from business-to-business (B2B) to business-to-consumer (B2C).
Amazon Global Selling—Asia will invest in smart technologies and solutions to support companies in Vietnam. Earlier, it had set up a team in the Southeast Asian nation to help local businesses directly access 300 million buyer accounts, including more than 100 million prime customers in many of Amazon’s international markets.
