The 35-year old textile manufacturer, Aloka Exports has launched a sustainable apparel brand Cloth Haus.

Available across most popular e-commerce platforms, Cloth Hausaims to deliver apparel designed for the Indian sensibility, of superlative quality, and in a reasonable price range. The brand will launch collections resting on digital printing, pleating, burnouts, printing on non-conventional fabrics, woven jacquards, embossing, and styling.

Cloth Haus will house a range of reasonably priced apparel from Kurtis, Kimonos, Ponchos, Kaftans, easy jackets, scarves to other easy wear. In addition to their single-brand outlet at Kemp’s Corner in Mumbai, the brand is currently available across platforms such as Amazon, Ajio, Myntra, Flipkart, Meesho, and Limeroad. The plan is to have a presence in established and emerging metros across the country including Mumbai, New Delhi, Bengaluru, Pune, Hyderabad, Ahmedabad, and Lucknow.

Aloka Exports is a 35-year-old export house that has worked with brands such as H&M, Zara, Marc O Polo, Abercrombie and Fitch, Ann Taylor, J.Jill, Marks and Spencer, Monsoon/Accessorize, Esprit, Benetton, Oliver Bonas, Next among many others. It successfully executed production and export for the 2008 Olympic Scarf branded by Next and adidas.