US sustainable footwear and apparel company Allbirds has launched the AllbirdsReRun, a new resale platform in partnership with recommerce specialist Trove.
Planned for the US only, the program will offer customers at three stores the option of trading in their prelovedAllbirds shoes for $20 in store credit. Following the launch in Los Angeles, Chicago and New York City, the brand plans to expand the program to additional retail locations nationally. The platform will sell slightly imperfect and gently used shoes at reduced price points, starting at $59.
As per a Spin Off report, the platform has partnered with Trove to prolong the life of its products, which is a key component of Allbirds’ sustainability strategy. Allbirds claims to be already a 100 per cent carbon-neutral business through the use of third-party verified carbon offsets.
Allbirds needs to control its recommerce channel, enabling the brand to own its customer relationships and data. According to the company it also works with partners including Lululemon, Patagonia, REI, Nordstrom, Levi’s, Eileen Fisher and Arc’teryx.
