The new initiative launched by the Apparel Impact Institute (AII) focuses on the Italian luxury footwear and apparel industry. As per a Sourcing Journal report, the initiative helps Italian manufacturers coordinate, fund and scale environmental programs with measurable impact.

The program aims to unite brands, manufacturers, philanthropy and nonprofits to create an action plan to address top environmental issues, increase awareness and fund initiatives. The program was launched at the end of 2020 with a prioritized group of Italian manufacturers. The next phase involves recruiting 10-15 more manufacturers and luxury brands to participate.

AII had also launched the Clean by Design initiative led by the Natural Resources Defense Council at its textile mills in 2013. Stella McCartney was the first European partner and the first luxury brand to implement the initiative followed by luxury conglomerate Kering.

Though AII was formed four years ago, it has already made a lasting impact on the fashion industry. The organization began as a collective effort among the Sustainable Apparel Coalition (SAC), the Sustainable Trade Initiative (IDH), Gap Inc, PVH Corp, Target, HSBC Holdings plc and other parties to unite the industry for sustainability.