The second installment of adidas and Yohji Yamamoto’s Spring/Summer 2024 collection delve deeper into the notion of Contra-Natural, exploring the intricate balance between sport and avant-garde design, as well as the interplay of organic and synthetic elements.
The collection launches a wide ensemble of dynamic apparels including refined cotton twill workwear-inspired pieces alongside reimagined sporting classics. The range offers overshirts, cargo pants, and tops in subtle yet daring designs, boasting utility pockets and adjustable hems. The iconic adidas Superstar Tracksuit I in the collection is revamped with a topographical map piping, while garments inspired by adidas’ Teamgeist soccer jerseys have been printed digitally, evoking the natural process of oxidation. Signature accessories such as nylon backpacks, totes, and holdalls add a functional yet stylish touch to the apparel line.
From apparel to footwear, the collection presents a range of expressive silhouettes, as adidas performance Running technology is ingeniously reinterpreted through Y-3’s artistic lens. Yohji Yamamoto's vision breathes new life into adidas’ pinnacle running silhouette with the Y-3 Prime X 2 Strung, while the Y-3 Adios PRO 3.0 debuts in three captivating colorways.
The past merges with the future in the Y-3 Spring/Summer 2024 Chapter 2 collection, epitomised by the Y-3 Water Slide, the Y-3 Sandal, and an updated iteration of the iconic Y-3 Itogo.
Accompanying the launch is a visceral campaign, captured by Francis Plumber and styled by Robbie Spencer, which celebrates an alternative mode of urban exploration.
