Adidas has launched a new football jersey collection in collaboration with designer Pharrell Williams’ Humanface range. The collection is inspired by the collective memories and significant moments in the world’s top football clubs with their legacies serving as the foundations of the design process, says a Fashion Network report.
Each jersey in this collection has been hand-painted while the shirts have been redesigned in a traditional artistic format. For the Arsenal shirt, Williams explores the Adidas’ ‘bruised banana’ jersey from the 1991-3 seasons and gives it a hand-painted, paint-bleed effect update.
The FC Bayern Munich shirt has been inspired by the red home shirt worn from 1991-93 to reinvent the jersey for a new generation of fans. The kit has been re-imagined by hand using thick acrylic paint.
For Juventus’ jersey, the designer chooses a pink shirt from the 2015-16 season -- the first season of its Adidas partnership. The bold and vivid color of the shirt blurs the lines between sport and style and becomes an icon of modern football culture.
Williams also remixes the Manchester United jersey from the club’s snowflake blue and white print – first seen on the 1990-92 away kit.
The collection has been launched at a time when all games in Europe are being played behind closed doors due to the coronavirus pandemic. It will be seen as another way to add interest for match day television viewers.












