Adidas has launched its first collection in partnership with fitness brand Peloton As per Fashion Network, the Adidas x Peloton SS21 collection includes tanks, tights, shorts, hoodies, tees, crewnecks, sports bras, and joggers, available from $30-$85 via the Adidas and Peloton websites and in select Peloton showrooms.
The collection has been created in collaboration with Peloton instructors Ally Love, Robin Arzón and Cody Rigsby. The three instructors were involved in the design process to help develop a co-creation model. Together, the teams worked to produce styles and fits rooted in inclusivity and crafted with quality performance technology for high energy workouts, plus comfort for relaxed recovery days”.
Reflecting the’90s attitude, the collection features bold, neon hues such as ‘Screaming Pink’, and inspirational text graphics”. It is also size-inclusive with a range of sizing from XS-2X and designs spanning men’s, women’s, and unisex.
The marketing campaign for the collection includes a series of on-demand classes, available on the Peloton Bike, Bike+ and the Peloton App starting March 18. A live class celebrating the collection drop will take place on March 25.












