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Adidas faces lawsuit

Art Basel has slapped a lawsuit on Adidas. The lawsuit says that Adidas sneakers bear the Art Basel trademark without permission.

Art Basel is a famous art fest. Its name and mark have been used internationally since at least as early as 1999 in connection with art fair expositions around the world and related goods.

The art fest does license partners to use the Art Basel mark. Among these are internationally well-known entities such as BMW, Audemar Piguet watches, and Davidoff cigars. However Adidas does not happen to be on that list.

Art Basel claims that Adidas’ placement of the Art Basel mark on the sneakers, hang tags and boxes, which each also bear Adidas’ marks, deliberately misrepresents an association, show partnership, sponsorship or other affiliation between Art Basel and Adidas and misrepresents the origin of the sneakers.

It goes on to say that Adidas enjoyed the benefits of an exclusive license of the Art Basel mark without paying for or obtaining a license and, therefore, has been unjustly enriched through its unauthorized infringement of the mark.

This is ironical considering that over the last couple of years Adidas has been pursuing litigation and infringement-related lawsuits against the likes of Forever 21, Italian fashion brand Bally, Skechers and Marc Jacobs.

 
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