US apparel retailer Abercrombie & Fitch has launched an all-new activewear sub-brand.

Dubbed 'YPB', which is an acronym for 'Your Personal Best', the brand aims to empower customers for activities ranging from sprinting to stretching, and lifting to lounging.

It launches with a collection of fashion-forward, yet functional activewear and accessories for men and women. It features squat-proof and breathable bottoms, performance tops with four-way stretch, sweat-wicking and anti-odor elements, studio outer layers with fashion detailing like cutouts and straps. YPB’s styles are available in XXS-XXL with additional options for long and short lengths.

To create the collection, designers spent hundreds of hours conducting fit research on models across genders, sizes, shapes and heights to ensure fit. Additionally, YPB’s team held focus groups with customers and key fitness and lifestyle influencers to gain their perspective on what they and their followers were missing from the activewear world, to refine design and details like pocket angles and drawstrings.