Integrated reputation management advisory, 80 dB Communications has been appointed as the PR manager by Dixcy Textiles and Gokaldas Intimatewear. As per News Patrolling reports, 80 dB will manage the overall communications strategy with the aim to raise the corporate profile and awareness about its portfolio of products.
Backed by Advent International, a private equity firm, Dixcy Textiles and Gokaldas Intimatewear is a market leader in innerwear with brands including Dixcy’s – Scott, Josh, Uno and Slimz and Gokaldas’s lingerie brand Enamor. The company believes this partnership will help in meeting its ambitious targets.
Kiran Ray Chaudhary, Co-Founder and Managing Director, 80 dB Communications said, the company looks forward designing and driving memorable, relevant, clear and consistent communications to help meet the brand objectives.
