The 34th edition of Milano Unica will be held from February 01-02, at Rho Fieramilano in Milan, Italy and will feature < The Japan Observatory > (JOB).

To be co-organised by the Japan Fashion Week Organization (JFW) and the Japan External Trade Organization (JETRO), JOB will feature ten companies plus one group in the physical exhibitors’ space. It will also feature fabrics from twelve companies that will be displayed in a newly installed JOB Plus booth

Some of the companies that will participate in JOB include StylemTakisada-Osakathat will mark its 12th participation in JOB this year. Assisted by a local subsidiary in Italy and a business agency in Milan, the company will handle its business at the fair in absence of its staff from Japan due to COVID-19 related travel restrictions. It will showcase abundant products and color variations, plus scope to handle even small-batch orders.

Another exhibitor Silk Textiles Global Promotion Consortium will enhance alignment of the three traditional textile industry players: Nishijin, Tango and Yuzen, from each production hub in Kyoto Prefecture, with five of its companies set to make their debut in the JOB area on this occasion.Morisan from Nishijin will present the ‘Nishijinori-Kinran’ series

Third exhibitor Miyashinwill showcase outstanding textile development ability, including those with hard-twisting silk yarns that generate a three-dimensional surface effect, alongside silk-washifabrics representing a highly focused ecological material.

Tayuh Textile Industry Corp will showcase a collection leveraging twisting and weaving techniques nurtured in Tango chirimen manufacturing. Three companies representing Japan Denim from Hiroshima Prefecture will also join JOB.