The first digital edition of Columbaitex de Las America was held between January 18 and February 5. As per a Texbrasil report, 21 brands of the Brazilian group participated in the evenl.

.The digital edition received 69,000 visitors from countries such as Ecuador, Peru, Mexico, and the United States. Around 3,300 buyers from 28 countries attended the fair held on a platform developed by Inexmoda, the organizer of the event. Among the countries that generated business for the brand include Chile, Guatemala, El Salvador, United States, and Colombia.

According to Carla Mager, Marketing Manager, Diklatex, the event allows the company to attract potential customers to generate future business and present its products with the perceived value that the brand offers.

Lilian Kaddissi, Executive Director, Texbrasil, opines, Colombiatex helps Brazilian brands expand their market to the entire region.