The 18th edition of the "Maroc in Mode" exhibition focuses on the need for sustainability in the Moroccan textile and fashion industry. The event hosted by the Moroccan Association of Textile and Clothing Industries (AMITH) is on from March 30 to 31 at the Mohammed VI Exhibition Center in El Jadida near Casablanca. It highlights the need to make the industry more socially, environmentally, and economically responsible.

All types of textile business are participating including fabric makers, home textile creators, and accessory makers. The exhibition centre has dedicated one third of space to display textiles from Morocco, Tunisia, Egypt, Turkey, France, Italy, Spain, and Uzbekistan. The event is part of the Association’s vision, ‘The Textile Sector 2035 - Vision and Convictions’, which aims to increase profits from Moroccan textile industry and its share in the global market.

The AMITH seeks to double the value of Moroccan textile exports to MAD 60 billion ($6.18 billion) by 2035. It also aims to increase Moroccan’s share of textiles in North American and Northern European markets by 20 per cent.