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1.5 Million Circular Jeans Launched

In the span of just two years, The Jeans Redesign initiative has witnessed a significant breakthrough in sustainable fashion, with participating brands successfully introducing more than 1.5 million pairs of redesigned jeans to the market. 

These jeans are now durable, recyclable, traceable, and crafted using safe materials and processes. Remarkably, this number surpasses three times the volume achieved in 2021. Furthermore, a notable one-in-nine brands have undertaken substantial efforts, redesigning at least 40% of their entire jeans portfolio. 

Through collective efforts, the project participants have achieved profound insights into creating a circular economy not only for jeans but for all types of garments. By identifying solutions and addressing barriers and innovation gaps, they are paving the way for a more sustainable future. The findings indicate that 72% of participants have effectively overcome design challenges, aligning their jeans with the outlined guidelines for a circular economy. 

However, the report emphasizes the necessity of systemic change to unlock the full potential of redesigning products. Beyond jeans, the initiative's positive impact extends to other garments, with more than a third of participants successfully applying circular economy principles to various clothing items such as jackets, shirts, tops, and accessories. 

As the circular design becomes increasingly feasible, the focus must shift towards transforming the entire fashion system. 

The report suggests that by learning from The Jeans Redesign and implementing the insights gained, businesses and policymakers can foster the necessary conditions for change across the fashion industry. The future of sustainable fashion is within reach, and with continued efforts and collaboration, the circular economy for fashion can become the norm, rather than the exception.

 

 
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