US-based sportswear brand Under Armour will make space suits for passengers and pilots of Virgin Atlantic. Virgin Galactic has been founded by entrepreneur Sir Richard Branson.

The collaboration will also see the US retailer design programs for astronaut physical preparation and recovery with a prior focus of enhancing mobility, strength, fitness, nutrition and sleep.

Under Armour, known for its hoodies, crewneck sweatshirts, jackets, and other items, wants to go from performance brand to lifestyle label. The company’s ambition is to get as big as rivals like Nike and Adidas, but it’s had a big obstacle in its way: Those brands may, like Under Armor, be rooted in sports, but they’re also lifestyle labels. Under Armour is trying to bust out of the gym and get people to wear its brand on the streets.

Under Armour’s Palm Angels collection has recovery technology. This is a patterned bioceramic lining. The pattern includes special bioceramic particles that absorb infrared wavelengths emitted by the body and reflect back infrared energy, helping the body recover faster while promoting better sleep.

The company expects weakness in its North American wholesale business to continue well into the current year.