Full-bodied UK women feel so uncomfortable in their swimwear that they would never partake in beach sports.
They do not feel comfortable taking part in an activity like volleyball on the beach while wearing swimwear, talking to other holidaymakers in swimwear or frolicking in the pool or sea.

A survey of 1,000 women conducted by lingerie and swimwear brand Bravissmo who wear a cup size D and above has shed light on women’s preferences when it comes to swimwear. Beyond fashion, quick dry fabrics and lots of coverage, women with big breasts care about comfort, a flattering silhouette and good support for breasts.

While comfort is one of the top priorities for women with big breasts, 91 per cent of those surveyed have never been fitted for swimwear, and 68 per cent didn’t know this was an available service.

Finding a good choice of stylish bra-sized swimwear that fits and supports properly can be life changing for women with big breasts as it enables them to feel more confident and able to take part in the fun things they want to do on holiday.

The survey estimates that 40 per cent of women should wear a D cup or above, and that a more customisable swimwear offer is crucial for empowering UK women to feel ready for the summer.